The Demi Lovato Mobile Game Chronicles a User's Path to Stardom
Jana Pijak — May 4, 2016 — Pop Culture
References: itunes.apple
'Path to Fame' is a Demi Lovato mobile game that was created in partnership with tech developer Episode Interactive. Chronicling a user's journey to stardom, the smartphone game will appeal to the singer's young fans and features the same personalized elements as similar apps on the market including Kim Kardashian's widely popular 'Kim Kardashian Hollywood' game.
Since its release, Kardashian's app has inspired countless copycats, including those by the star's socialite sisters Kendall and Kylie Jenner and pop star Katy Perry. This Demi Lovato mobile game is another app that draws inspiration from an iconic predecessor and features options like chic outfit changes, character customization and even romance. The app also lets users travel worldwide and visit concert destinations alongside Demi who joins them as a virtual character.
A favorite among social media-obsessed tweens, celebrity-branded mobile games connect fans to stars they love in a virtual space.
Since its release, Kardashian's app has inspired countless copycats, including those by the star's socialite sisters Kendall and Kylie Jenner and pop star Katy Perry. This Demi Lovato mobile game is another app that draws inspiration from an iconic predecessor and features options like chic outfit changes, character customization and even romance. The app also lets users travel worldwide and visit concert destinations alongside Demi who joins them as a virtual character.
A favorite among social media-obsessed tweens, celebrity-branded mobile games connect fans to stars they love in a virtual space.
Trend Themes
1. Celebrity-branded Mobile Games - There is a growing trend of mobile games being branded with celebrity names, offering opportunities for further partnerships between tech developers and celebrities.
2. Personalization and Customization - Mobile games featuring personalized elements such as character customization and outfit changes have become highly popular, paving the way for brands to leverage this trend for creative marketing strategies.
3. Virtual Reality Fans - Virtual reality experiences through mobile apps are becoming increasingly popular among fans, presenting businesses with opportunities to create more immersive and personalized experiences that cater to this consumer group.
Industry Implications
1. Entertainment - The entertainment industry can leverage these trends to create mobile games and apps that further engage fans and monetize celebrity brands.
2. Mobile App Development - Mobile app developers can partner with celebrities and brands to create personalized mobile games and apps that connect with audiences on a deeper level.
3. Fashion and Retail - Customizable and personalized elements in mobile games present opportunities for fashion and retail brands to showcase their products and offer unique experiences that resonate with consumers.
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