Martha & Marley Spoon is Offering Quick Delivery Through Amazon
Laura McQuarrie — March 31, 2017 — Lifestyle
References: marleyspoon & digitaltrends
While Martha & Marley Spoon has already set itself apart as a provider of convenient, pre-portioned recipes from Martha Stewart herself, the meal kit delivery service is now making itself even more appealing to consumers by offering same-day delivery in partnership with AmazonFresh.
This new partnership means that a consumer is able to place a single meal order that serves two in the morning and have everything needed to make dinner that same evening. Some of the flavorful meals that can be ordered include spicy beef and leek noodle bowls, Indian curried eggplant with rice and oven-fried fish and chips.
There are tons of meal delivery services that can boast similar offerings, but the packaged ingredients become less fresh the longer it takes for them to arrive in the hands of a consumer.
This new partnership means that a consumer is able to place a single meal order that serves two in the morning and have everything needed to make dinner that same evening. Some of the flavorful meals that can be ordered include spicy beef and leek noodle bowls, Indian curried eggplant with rice and oven-fried fish and chips.
There are tons of meal delivery services that can boast similar offerings, but the packaged ingredients become less fresh the longer it takes for them to arrive in the hands of a consumer.
Trend Themes
1. Same-day Delivery - Leveraging same-day delivery services can provide a competitive edge for meal delivery companies.
2. Meal Kit Delivery - Meal kit companies can differentiate themselves by providing convenient and pre-portioned recipes.
3. Partnerships with E-commerce Giants - Collaborating with e-commerce platforms like Amazon can enhance the accessibility and convenience of meal delivery services.
Industry Implications
1. Meal Delivery Services - The meal delivery industry can leverage same-day delivery and partnerships to improve customer satisfaction and retention.
2. E-commerce - E-commerce companies can explore collaborations with meal delivery services to expand their range of offerings and capture the growing market.
3. Food and Beverage - The food and beverage industry can embrace disruptive innovation by partnering with meal kit delivery services to reach a wider audience.
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