The New K-Swiss x Diplo Campaign is Seeking Creative Minds
Rebecca Byers — April 24, 2015 — Pop Culture
References: board.kswiss & highsnobiety
The K-Swiss x Diplo partnership has seen the launch of an innovative campaign that will involve the DJ and global sneaker brand develop a team of social media-savvy, creative individuals. Apart of a larger effort to reinvigorates the brand's image, Diplo will be the director of a 100-member board who will collectively work to rebrand the Californian shoe brand, founded in 1966.
Currently open for applications, the Board is seeking connected individuals ready to infuse some of the brand's upcoming projects with the same fire evident on their social media channels, which make up the bulk of the application.
Said to be seeking the next generation of creative entrepreneurs, the K-Swiss x Diplo partnership is an intelligent way to cultivate interest, excitement and most importantly, a cohesive identity that speaks to the modern generation around the brand.
Currently open for applications, the Board is seeking connected individuals ready to infuse some of the brand's upcoming projects with the same fire evident on their social media channels, which make up the bulk of the application.
Said to be seeking the next generation of creative entrepreneurs, the K-Swiss x Diplo partnership is an intelligent way to cultivate interest, excitement and most importantly, a cohesive identity that speaks to the modern generation around the brand.
Trend Themes
1. Crowdsourced Rebranding - The K-Swiss x Diplo campaign offers a new way for brands to involve their audience in the rebranding process, leading to more innovative and engaging brand identities.
2. Social Media Collaboration - K-Swiss and Diplo's campaign emphasizes the role of social media in finding creatives and building brand identity, signaling an opportunity for businesses to utilize social media platforms to collaborate on projects and campaigns.
3. Creative Entrepreneurship - The K-Swiss x Diplo partnership seeks to find the next generation of creative entrepreneurs who can bring fresh and innovative perspectives to rebranding campaigns, showcasing an ideal opportunity for businesses to seek out and empower the next wave of innovators.
Industry Implications
1. Fashion - The fashion industry can benefit from crowdsourced rebranding campaigns that involve the audience in the design process, leading to more engaged customers and a stronger brand identity.
2. Marketing - The K-Swiss x Diplo campaign demonstrates how social media can be an effective tool for finding and collaborating with talented creatives, indicating an opportunity for marketers to use social media to recruit new talent and build engaging brand content.
3. Entertainment - Diplo's involvement in the K-Swiss campaign emphasizes the role of influencers in the creative process, signaling an opportunity for entertainment companies to collaborate with influencers on brand projects and campaigns to build a stronger brand identity.
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