Horatio Sanz and Fred Armisen's 'Mas Mejor' Targets a Hispanic Audience
Laura McQuarrie — October 14, 2015 — Pop Culture
Two Saturday Night Live comedians, Horatio Sanz and Fred Armisen, are now coming together to create 'Más Mejor,' a digital comedy network that's aimed at an English-speaking Hispanic Millennial audience.
The Más Mejor, network meaning "More Better" is also being created in collaboration with Broadway Video and NBCUniversal Telemundo Enterprises in the hopes of reaching the large Hispanic audience in the United States with original content—specifically content that is humorous.
Some of what will be shared on the network includes sketches from comedy group Room 28, stand-up comedian Gina Brillon and many more. In terms of distribution, Más Mejor will have its own website, but content will most likely found on other outlets like Telemundo's social channels that are already well-known as sources of entertainment.
The Más Mejor, network meaning "More Better" is also being created in collaboration with Broadway Video and NBCUniversal Telemundo Enterprises in the hopes of reaching the large Hispanic audience in the United States with original content—specifically content that is humorous.
Some of what will be shared on the network includes sketches from comedy group Room 28, stand-up comedian Gina Brillon and many more. In terms of distribution, Más Mejor will have its own website, but content will most likely found on other outlets like Telemundo's social channels that are already well-known as sources of entertainment.
Trend Themes
1. Digital Comedy Networks - Creating digital platforms like Más Mejor to target specific audiences and provide original content is a disruptive innovation opportunity in the entertainment industry.
2. English-speaking Hispanic Millennial Audience - Catering to the growing English-speaking Hispanic Millennial audience with humorous content is a disruptive innovation opportunity in the media industry.
3. Collaboration Between Entertainment Companies - Forming partnerships between entertainment companies like Broadway Video, NBCUniversal Telemundo Enterprises, and Más Mejor is a disruptive innovation opportunity in the content creation industry.
Industry Implications
1. Entertainment - The entertainment industry can leverage the rise of digital comedy networks like Más Mejor to connect with specific target audiences.
2. Media - The media industry can capitalize on the demand for humorous content targeted at the English-speaking Hispanic Millennial audience by creating engaging platforms like Más Mejor.
3. Content Creation - The content creation industry can explore disruptive innovation opportunities by fostering collaboration between entertainment companies, as seen with the partnership between Broadway Video, NBCUniversal Telemundo Enterprises, and Más Mejor.
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