This IKEA FÖRNYAD Collection is Playfully Chromatic
Michael Hemsworth — May 4, 2019 — Fashion
References: ikea & highsnobiety
This IKEA FÖRNYAD collection has been created in collaboration with collette Creative Director Sarah Andelman along with Darcel Disappoints designer Craig Redman as a whimsical lineup of decor items.
The collection aims to celebrate the modern student lifestyle and includes captivating items that are characterized by vibrant color schemes with an expressive one-eyed cartoon character throughout. Launching in June, the collection is limited-edition and sure to delight younger shoppers seeking a quirky way to accent their dorm room or bedroom.
Creative Director for the IKEA FÖRNYAD collection Henrik Most spoke on the process behind the capsule designs saying, "Sarah is a pioneer in creating lifestyle retail experiences, and colette presented a back to school must have collection every year. Sarah has a wide network of influencers around the world. For this collaboration, she introduced us to Craig, known for his egg-shaped alter ego Darcel, with a lot of young, design-interested followers—our target group."
The collection aims to celebrate the modern student lifestyle and includes captivating items that are characterized by vibrant color schemes with an expressive one-eyed cartoon character throughout. Launching in June, the collection is limited-edition and sure to delight younger shoppers seeking a quirky way to accent their dorm room or bedroom.
Creative Director for the IKEA FÖRNYAD collection Henrik Most spoke on the process behind the capsule designs saying, "Sarah is a pioneer in creating lifestyle retail experiences, and colette presented a back to school must have collection every year. Sarah has a wide network of influencers around the world. For this collaboration, she introduced us to Craig, known for his egg-shaped alter ego Darcel, with a lot of young, design-interested followers—our target group."
Trend Themes
1. Whimsical Decor - Disruptive innovation opportunity: Create playful and chromatic decor items that appeal to younger shoppers and celebrate self-expression.
2. Limited-edition Collections - Disruptive innovation opportunity: Collaborate with influential designers to create exclusive collections that generate excitement and drive sales.
3. Quirky Dorm Room Decor - Disruptive innovation opportunity: Cater to the growing demand for unique and unconventional decor items that allow students to personalize their living spaces.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Introduce unconventional designs and bold color schemes to traditional home decor, appealing to a younger consumer base.
2. Retail - Disruptive innovation opportunity: Embrace limited-edition collaborations and exclusive collections to create buzz, attract new customers, and drive sales.
3. Furniture - Disruptive innovation opportunity: Develop innovative and quirky furniture pieces that add a touch of whimsy and self-expression to any space.
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