The Taco Bell Back to School Collection is Here for Fall 2019
Katherine Pendrill — August 23, 2019 — Marketing
References: tacobelltacoshop & bustle
Taco Bell is hoping to make the idea of returning to school a little more exciting with its Taco Bell Back to School collection.
Available right now from the Taco Shop website, the Taco Bell Back to School collection is a selection of cozy and stylish pieces that let you proclaim your love for your favorite Tex Mex restaurant. Some of the standout pieces from the new collection include Taco Bell hoodies, joggers, T-shirts, and even leggings. For a more subtle look, Taco Bell has also created some branded school supplies such as pencils, notebooks, and even a Hot Sauce Packet USB stick. Best of all, you can stuff it all inside a Taco Bell backpack decorated with images of the burritos, hot sauce packets, and Crunchwrap Supremes.
Image Credit: Taco Bell.
Available right now from the Taco Shop website, the Taco Bell Back to School collection is a selection of cozy and stylish pieces that let you proclaim your love for your favorite Tex Mex restaurant. Some of the standout pieces from the new collection include Taco Bell hoodies, joggers, T-shirts, and even leggings. For a more subtle look, Taco Bell has also created some branded school supplies such as pencils, notebooks, and even a Hot Sauce Packet USB stick. Best of all, you can stuff it all inside a Taco Bell backpack decorated with images of the burritos, hot sauce packets, and Crunchwrap Supremes.
Image Credit: Taco Bell.
Trend Themes
1. Branded School Supplies - Branded school supplies offer a disruptive innovation opportunity for fast food chains to extend their brand visibility and customer loyalty beyond the restaurant setting.
2. Fashion Merchandise Collections - Fashion merchandise collections offer a disruptive innovation opportunity for fast food chains to expand their brand identity and attract a wider range of consumers.
3. Nostalgic Marketing - Nostalgic marketing offers a disruptive innovation opportunity for fast food chains to target millennial and Gen Z consumers who value childhood memories and pop culture references.
Industry Implications
1. Fast Food - Fast food chains can extend their brand visibility and customer loyalty beyond the restaurant setting through branded merchandise collections and school supplies.
2. Retail Fashion - Retail fashion can explore partnership opportunities with fast food chains to offer exclusive fashion merchandise collections inspired by popular food and beverage brands.
3. Marketing and Advertising - Marketing and advertising agencies can offer nostalgic marketing strategies for fast food chains who want to target millennial and Gen Z consumers who value childhood memories and pop culture references.
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