Well and Good's Two Week Diet is Inspired by Author Marie Kondo
Jana Pijak — February 15, 2017 — Lifestyle
References: wellandgood
Marie Kondo is a best-selling Japanese author and home organization expert that inspired this unique two week diet plan by online publication Well and Good. Preaching a philosophy of consuming things that "spark joy," -- whether in regards to one's home, relationships or lifestyle choices -- the author's renowned KonMari method invites readers to de-clutter and organize every aspects of their lives.
Well and Good's unique two week diet adopts this same philosophy, but in regards to one's daily food consumption. Author Emily Laurence discusses her journey and shares how she realized that her body was more intuitive than expected.
Laurence describes her desire for nutrient-dense food items during the diet plan -- something she wouldn't think she would crave -- and invites readers to try a more lifestyle-focused approach to clean eating.
Well and Good's unique two week diet adopts this same philosophy, but in regards to one's daily food consumption. Author Emily Laurence discusses her journey and shares how she realized that her body was more intuitive than expected.
Laurence describes her desire for nutrient-dense food items during the diet plan -- something she wouldn't think she would crave -- and invites readers to try a more lifestyle-focused approach to clean eating.
Trend Themes
1. Lifestyle Focused Diets - The success of Well and Good's Two Week Diet highlights an opportunity to create more diets that are focused on overall lifestyle changes, rather than just calorie restrictions.
2. Intuitive Eating - People are discovering that intuitive eating can lead to healthier and more satisfying eating habits, paving the way for more personalized diet plans and apps.
3. Philosophy-based Wellness - Wellness trends based on philosophies like Marie Kondo's KonMari method are gaining traction, leading to opportunities to create a whole new industry around philosophy-based wellness products and services.
Industry Implications
1. Diet and Nutrition Services - Companies offering personalized, lifestyle-focused diet plans and nutrition coaching can capitalize on the trend towards more intuitive and sustainable eating habits.
2. Wellness Products - Philosophy-based wellness products like KonMari method-inspired home organization tools and mindset coaching offer a new way to help people achieve overall wellness.
3. Personalized Fitness - As consumers move towards more personalized health and wellness solutions, fitness centers and apps can incorporate philosophy-based guidance to create overall lifestyle plans instead of just workout plans.
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