LG's 'Experience Happiness' Campaign Aims to Help Youth De-Stress
Jana Pijak — August 27, 2019 — Marketing
References: lgexperiencehappiness & prnewswire
LG's 'Experience Happiness' campaign promotes the tech giant's newest social good initiative and aims to garner the attention of teens heading back to school. The campaign states research findings surrounding rising stress and suicide rates among teens who often find social and academic pressures overwhelming and mentally draining.
"According to the American Psychological Association, when school is in session, kids are the most stressed group in the country. Teenagers feel this stress most acutely, especially during the first days back at school, a time of mixed emotions that bring both excitement and anxiety."
LG's Experience Happiness campaign outlines a solution for teens, parents and educational institutions -- its list of 6 sustainable happiness skills and a result of its Science of Happiness research. The 6 sustainable happiness skills include mindfulness, human connection, gratitude, positive outlook, purpose and generosity which are said to be easy to teach, learn and practice.
"According to the American Psychological Association, when school is in session, kids are the most stressed group in the country. Teenagers feel this stress most acutely, especially during the first days back at school, a time of mixed emotions that bring both excitement and anxiety."
LG's Experience Happiness campaign outlines a solution for teens, parents and educational institutions -- its list of 6 sustainable happiness skills and a result of its Science of Happiness research. The 6 sustainable happiness skills include mindfulness, human connection, gratitude, positive outlook, purpose and generosity which are said to be easy to teach, learn and practice.
Trend Themes
1. Social Good Initiatives - The rise of social good initiatives presents opportunities for tech brands to create campaigns that promote happiness and well-being, targeting specific demographic groups like teenagers.
2. Mental Health Awareness - Increasing awareness around rising stress and mental health issues among teenagers creates opportunities for innovative tech solutions that help alleviate stress and promote well-being.
3. Teaching Happiness Skills - The emphasis on teaching sustainable happiness skills in educational institutions opens up opportunities for tech brands to develop tools and platforms that facilitate the learning and practice of skills like mindfulness and gratitude.
Industry Implications
1. Technology - The technology industry can leverage social good initiatives and develop innovative solutions to address mental health challenges faced by teenagers.
2. Education - The education industry can adopt and integrate tech products and platforms that focus on teaching sustainable happiness skills to help alleviate stress and improve overall well-being of students.
3. Healthcare - The healthcare industry can collaborate with tech brands to develop digital solutions that aid in mental health awareness and provide resources for individuals struggling with stress and mental health issues.
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