Marie Kondo Launched a Line of 'Hikidashi' Home Storage Boxes
Laura McQuarrie — July 24, 2018 — Art & Design
References: konmari & fastcompany
Marie Kondo sparked an organizational revolution around the world with her KonMari method system and book, 'The Life-Changing Magic of Tidying Up'—now, Kondo is launching her own line of home storage boxes to support a clean, happy home.
There are currently four Hikidashi Box sets that are available for pre-order, touted as "a place for the things that spark joy." These box sets, named after the Japanese word for "drawer," come in different colored varieties and themes like Clarity, Wonder and Harmony.
Since a key part of using the organizational boxes is learning, adopting and consistently using the KonMari method, the storage box sets are paired with access to an online training series that teaches the effective method of neatly storing one's precious home goods.
There are currently four Hikidashi Box sets that are available for pre-order, touted as "a place for the things that spark joy." These box sets, named after the Japanese word for "drawer," come in different colored varieties and themes like Clarity, Wonder and Harmony.
Since a key part of using the organizational boxes is learning, adopting and consistently using the KonMari method, the storage box sets are paired with access to an online training series that teaches the effective method of neatly storing one's precious home goods.
Trend Themes
1. Personalized Home Storage - Branded home storage boxes are becoming more personalized to cater to customers' tastes and preferences.
2. Online Training and Support - Complementary online training and support can enhance the experience and value of home storage box products.
3. Influence of Minimalism - The continued popularity of Marie Kondo's KonMari method and similar minimalist movements is driving demand for functional and aesthetically pleasing organizational products.
Industry Implications
1. Home Goods - Companies that specialize in home goods or storage solutions should consider developing personalized and minimalist storage products with complementary online training and support.
2. Design and Home Decor - Design and home decor companies can integrate functional and aesthetically pleasing storage solutions in their products to enhance the overall customer experience.
3. Online Retail - Online retailers can benefit by offering personalized home storage products and partnering with training series or experts to provide online support to customers.
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