Supergoop's Pop-Up Shares the Importance of a Proper SPF Sun Care Routine
Laura McQuarrie — May 7, 2019 — Marketing
References: cosmeticsdesign & instagram
For Skin Cancer Awareness Month, Supergoop launched an SPF sun care pop-up in New York City to educate the public on the importance of using sunscreen daily. At the Millennial-targeted pop-up, Supergoop gave consumers the chance to learn, shop its fun product assortment, get a personalized SPF consultation and in the spirit of "going back to school, " get their portrait taken.
As Supergoop's founder is passionate about the fact that skin cancer can be prevented, the pop-up helped to share the many ways that simple sun care procedures can be easily be integrated into daily life.
Fortunately for Supergoop's young target audience, sun care is anything but boring with its innovative product range, which includes brush-on solutions, glow-boosting stick sunscreens and even shimmering SPF eyeshadow pots.
As Supergoop's founder is passionate about the fact that skin cancer can be prevented, the pop-up helped to share the many ways that simple sun care procedures can be easily be integrated into daily life.
Fortunately for Supergoop's young target audience, sun care is anything but boring with its innovative product range, which includes brush-on solutions, glow-boosting stick sunscreens and even shimmering SPF eyeshadow pots.
Trend Themes
1. Skin Cancer Prevention - Disruptive innovation opportunity: Develop new and more effective ways to educate and engage the public about the importance of preventing skin cancer through sun care routines.
2. Innovative Sun Care Products - Disruptive innovation opportunity: Create novel sun care products that appeal to younger generations with unique and fun features, like brush-on solutions, glow-boosting stick sunscreens, and shimmering SPF eyeshadow pots.
3. Personalized SPF Consultations - Disruptive innovation opportunity: Explore the concept of offering personalized SPF consultations to help individuals find the most suitable sun care products and routines based on their specific needs and preferences.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Revolutionize the skincare industry by integrating sun care as an essential and exciting part of daily routines, creating more awareness and empowerment.
2. Beauty - Disruptive innovation opportunity: Reimagine beauty products and experiences to incorporate sun care, offering consumers a wide range of innovative and stylish solutions that prioritize skin health.
3. Retail - Disruptive innovation opportunity: Transform the retail industry by creating immersive and educational pop-up experiences that empower consumers with knowledge, personalized consultations, and engaging product displays.
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