Amazon's 'Countdown to School Year' Ad Spotlights Endless Deals
Jana Pijak — August 12, 2019 — Marketing
Amazon's 'Countdown to School Year' ad is both fun and festive -- highlighting endless deals that continue to be highlighted long after the e-commerce giant's famed Amazon Prime sale. Inspired by a New Year's countdown, the commercial spotlights a number of back to school essentials while capturing kids as they get ready for the first day of a new school year.
Some moments captured in the ad include kids rushing to pack a bag as their parents honk outside awaiting their departure to school and others posing for a photo before heading to class.
The commercial also features a voice-over counting from 10 to 1. Instead of the usual "Happy New Year" chant, the ad concludes with a "Happy School Year" slogan and encourages viewers to get excited for the new school year ahead.
Some moments captured in the ad include kids rushing to pack a bag as their parents honk outside awaiting their departure to school and others posing for a photo before heading to class.
The commercial also features a voice-over counting from 10 to 1. Instead of the usual "Happy New Year" chant, the ad concludes with a "Happy School Year" slogan and encourages viewers to get excited for the new school year ahead.
Trend Themes
1. Festive Back-to-school Marketing - There is an opportunity for retailers to create fun and engaging marketing campaigns to capture the attention of parents and students during the back-to-school season.
2. Extended Sales and Deals - Continuing to offer deals and promotions beyond the typical back-to-school shopping timeframe could incentivize consumers to make purchases year-round.
3. Countdown-themed Advertisements - Brands could incorporate countdown themes in their advertising to create anticipation and excitement surrounding product releases or sales events.
Industry Implications
1. E-commerce - Online retailers like Amazon have a unique opportunity to leverage their digital platforms to create targeted marketing campaigns that reach a wide audience.
2. Retail - Physical retailers could create in-store experiences to mimic the excitement of back-to-school season and offer exclusive deals to encourage purchases.
3. Education - Schools and educational institutions could partner with brands to offer exclusive products or events that appeal to students and parents during the back-to-school season.
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