Subway's New Chicken Caesar Melt Features Rotisserie-Style Chicken
Katherine Pendrill — July 27, 2016 — Lifestyle
References: subway & brandeating
Subway recently introduced a new sandwich called the Chicken Caesar Melt. Designed to showcase the chain's new rotisserie-style chicken, the sandwich serves as a hearty lunch or dinner-time option.
The new Chicken Caesar Melt is a limited-time dish that draws inspiration from the popular chicken Caesar salad. The sandwich itself consists of Subway's slow-cooked chicken topped with Caesar sauce, grated parmesan, sliced provolone and the customer's choice of crisp veggies and freshly baked bread. The sandwich is the second dish on the Subway menu to feature the chain's rotisserie-style chicken, which is slow-cooked and made from chicken raised without antibiotics.
With a growing number of brands offering meat that is free from hormones or antibiotics, this new sandwich helps Subway highlight its more natural meat options.
The new Chicken Caesar Melt is a limited-time dish that draws inspiration from the popular chicken Caesar salad. The sandwich itself consists of Subway's slow-cooked chicken topped with Caesar sauce, grated parmesan, sliced provolone and the customer's choice of crisp veggies and freshly baked bread. The sandwich is the second dish on the Subway menu to feature the chain's rotisserie-style chicken, which is slow-cooked and made from chicken raised without antibiotics.
With a growing number of brands offering meat that is free from hormones or antibiotics, this new sandwich helps Subway highlight its more natural meat options.
Trend Themes
1. Rotisserie-style Chicken - The trend of using rotisserie-style chicken in sandwiches provides an opportunity for innovative menu creations in the fast food industry.
2. Caesar-inspired Sandwiches - The trend of creating sandwiches inspired by popular salads presents an opportunity for food companies to offer unique and flavorful options to customers.
3. Natural Meat Options - The trend of offering meat raised without antibiotics or hormones creates a disruptive innovation opportunity for restaurants to cater to health-conscious consumers.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the trend of using rotisserie-style chicken to offer new and exciting sandwich options to customers.
2. Food and Beverage - The food and beverage industry can tap into the trend of Caesar-inspired sandwiches to create innovative and delicious menu items for restaurants and cafes.
3. Health and Wellness - The health and wellness industry can benefit from the trend of natural meat options by promoting and providing consumers with healthier choices for their meals.
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