Subway's New Pretzel Buns Give Consumers a Gourmet Bread Option
Katherine Pendrill — July 8, 2016 — Lifestyle
References: statecollege & brandeating
In in effort to cater to consumers looking for more gourmet ingredients, Subway recently began selling Artisan Pretzel Roll Sandwiches in Central Pennsylvania. As demand for fresh and flavorful new ingredients grows, the introduction of these new sandwiches could signal an impending change for the popular sub shop.
The Artisan Pretzel Roll Sandwiches feature a round pretzel roll stuffed with either turkey or ham. Customers can then customize their sandwich with their choice of cheese and veggies. As an added bonus, customers in Central Pennsylvania will also be able to order the limited-time Herlocher's Dipping Mustard as a fat-free, salt-free condiment option.
The new pretzel buns not only signal the introduction of more gourmet ingredients, but it also serves as a noticeable departure from the oblong buns the chain is known for.
The Artisan Pretzel Roll Sandwiches feature a round pretzel roll stuffed with either turkey or ham. Customers can then customize their sandwich with their choice of cheese and veggies. As an added bonus, customers in Central Pennsylvania will also be able to order the limited-time Herlocher's Dipping Mustard as a fat-free, salt-free condiment option.
The new pretzel buns not only signal the introduction of more gourmet ingredients, but it also serves as a noticeable departure from the oblong buns the chain is known for.
Trend Themes
1. Gourmet Ingredients in Fast Food - The introduction of Artisan Pretzel Roll Sandwiches at Subway signifies a trend towards using gourmet ingredients in fast food.
2. Customization in Fast Food - Subway's Artisan Pretzel Roll Sandwiches allow customers to customize their sandwiches with a variety of cheese and veggies, reflecting a trend towards more personalized fast food options.
3. Regional Specialties in Fast Food - The limited-time availability of Herlocher's Dipping Mustard as a condiment option with Subway's Artisan Pretzel Roll Sandwiches highlights the trend of incorporating regional specialties into fast food offerings.
Industry Implications
1. Fast Food - The introduction of gourmet pretzel rolls at Subway presents an opportunity for fast food chains to elevate their menu items with higher-end ingredients.
2. Bakery - The popularity of Subway's Artisan Pretzel Roll Sandwiches suggests a potential market for bakeries to create and sell gourmet pretzel buns to other food establishments.
3. Condiments - The inclusion of Herlocher's Dipping Mustard as a condiment option with Subway's Artisan Pretzel Roll Sandwiches highlights the potential for condiments manufacturers to collaborate with fast food chains to offer exclusive regional flavors.
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