Vans' New 'Late Night' Pack is Accented with Fast Food Graphics
Christopher Magsambol — January 14, 2016 — Fashion
Images for Vans' new 'Late Night' pack have surfaced, all of which revolve around a strongly pronounced fast food theme. Taking inspiration from late night snacks or munchies, this collection features whimsical graphics of hamburgers, french fries and pizzas printed directly on each shoe. The collection is photographed on a bed of ingredients that accompany these foods, like lettuce and ketchup.
In creating the unique collection, Vans used the Sk8-Hi and Slip-On silhouettes as their canvas for these comfort food sneaker graphics. The entire collection is available for men, women and kids, with additional taco and donut graphics for those seeking more variety. Matching t-shirts with similar images on the pocket square can also be purchased on the brand's webstore.
In creating the unique collection, Vans used the Sk8-Hi and Slip-On silhouettes as their canvas for these comfort food sneaker graphics. The entire collection is available for men, women and kids, with additional taco and donut graphics for those seeking more variety. Matching t-shirts with similar images on the pocket square can also be purchased on the brand's webstore.
Trend Themes
1. Fast Food Fashion - Opportunity to explore the intersection of fast food and fashion, creating unique and whimsical designs in clothing and accessories.
2. Food-inspired Footwear - Incorporating food graphics onto sneakers and other footwear, creating playful and attention-grabbing designs.
3. Brand-branded Clothing Collections - Collaborating with popular brands to create themed clothing collections that resonate with consumers' interests and preferences.
Industry Implications
1. Fashion - Fashion industry can develop new lines of clothing and accessories that incorporate food-inspired designs.
2. Footwear - Opportunity for footwear brands to create themed collections with unique and playful graphics that appeal to consumers.
3. Collaborative Marketing - Brands partnering with popular fast food chains to create branded clothing collections, offering new opportunities for both industries.
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