The 'Taco Cleanse' is a Tortilla-Based Detox for Breakfast, Lunch and Dinner
Laura McQuarrie — January 19, 2016 — Lifestyle
References: tacocleanse & latimes
January is one month of the year where people of all types are looking to adopt new eating habits and fitness routines, which is likely what has made the rise of the Taco Cleanse so popular.
The Taco Cleanse is a vegan recipe book developed by "Taco Scientists" Wes Allison, Stephanie Bogdanich, Molly R. Frisinger and Jessica Morris, who claim that they've come up with a "tortilla-based diet proven to change your life." Essentially, the plan has participants eat nothing but tacos for breakfast, lunch and dinner over the course of 30 days. This includes items like soft tortillas filled with greens and beer-battered portobello mushrooms.
The taco cleanse is reminiscent of Kippy's four-day ice cream diet program, which also turns a seemingly indulgent item into the basis of a day's sustenance.
The Taco Cleanse is a vegan recipe book developed by "Taco Scientists" Wes Allison, Stephanie Bogdanich, Molly R. Frisinger and Jessica Morris, who claim that they've come up with a "tortilla-based diet proven to change your life." Essentially, the plan has participants eat nothing but tacos for breakfast, lunch and dinner over the course of 30 days. This includes items like soft tortillas filled with greens and beer-battered portobello mushrooms.
The taco cleanse is reminiscent of Kippy's four-day ice cream diet program, which also turns a seemingly indulgent item into the basis of a day's sustenance.
Trend Themes
1. Taco-based Cleanses - Disruptive innovation opportunity: Capitalize on the growing demand for unique and unconventional diet plans by creating and marketing taco-based cleanse programs.
2. Vegan Recipe Books - Disruptive innovation opportunity: Develop and publish vegan recipe books that cater to specific diet plans, such as the taco cleanse, to provide alternative options for health-conscious individuals.
3. Indulgent Item Diets - Disruptive innovation opportunity: Explore the concept of turning indulgent food items into the foundation of daily sustenance, similar to the taco cleanse and Kippy's ice cream diet.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Introduce new diet plans and products within the health and wellness industry that cater to unique and unconventional dietary preferences, such as taco-based cleanses.
2. Publishing - Disruptive innovation opportunity: Capitalize on the popularity of vegan and alternative diet plans by publishing books that provide recipes and guidance for individuals looking to follow such diets, including the taco cleanse.
3. Food and Beverage - Disruptive innovation opportunity: Create innovative food products and menu offerings that cater to the trend of turning indulgent food items, like tacos, into the foundation of a healthy and sustainable diet.
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