On Broadway Collects Data from Social Media on the Best of NYC
Laura McQuarrie — March 21, 2015 — World
References: on-broadway.nyc & psfk
There are tons of books, guides and even apps to help you discover some of the best spots around New York City, but On Broadway is one of the coolest and most high-tech ways to get a sense of the city's flavor. On Broadway collects images and location data from social media, sourcing from networks like Instagram, Foursquare, Twitter and Google Street View. Rather than sharing this information in the form of graphs, maps and numbers, this compendium of data is all visual, making it ultra easy to digest and discover through a touchscreen format.
Using American census data from millions of taxi rides that have been taken in the city, On Broadway is also able to see the routes that are most frequented for pick-ups and drop-offs. People in New York will get a chance to play with On Broadway as part of the New York Public Library’s Public Eye: 175 Years of Sharing Photography exhibit, which lasts through to 2016.
Using American census data from millions of taxi rides that have been taken in the city, On Broadway is also able to see the routes that are most frequented for pick-ups and drop-offs. People in New York will get a chance to play with On Broadway as part of the New York Public Library’s Public Eye: 175 Years of Sharing Photography exhibit, which lasts through to 2016.
Trend Themes
1. Visual Data Aggregation - Companies can utilize visual data aggregation technologies to analyze and present a large amount of data in an easily-digestible format for consumers.
2. Location-based Social Content Gathering - Social media platforms can invest in better location-based social content gathering to improve mapping data and tourism recommendation advancements.
3. Data-driven Tourism - Travel companies can explore data-driven tourism, where location-based data is used to guide tourists to the best and most popular attractions based on social media posts.
Industry Implications
1. Tourism - Tourism companies can use On Broadway's social media aggregating technology and visual format to create tourist guides that allow travelers to easily discover and navigate tourist areas in a new city.
2. Social Media - Social media platforms can invest in better location-based social content gathering and visual data aggregation technologies to improve mapping data and tourism recommendation advancements.
3. Tech Exhibitions - Technology exhibitions like the New York Public Library’s Public Eye can showcase new methods of data aggregation and interpretation through projects like On Broadway to inspire and educate other industries.
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