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Photography Consumer Insights

Head-Mounted Display
High-definition displays are built into lightweight wearable eyewear
Trend - Tech brands are developing head-mounted wearables with built-in high-definition screens. These devices do not have onboard processors for VR, and serve primarily as large, private, simulated screens. This enables brands to reduce prices and appeal to consumers who require on-the-go displays.

Insight - Many remote workers choose to work in environments different from their home desks, such as coffee shops, for a change of environment and mindset. These workers prioritize remote productivity solutions to optimize workflow on the go, and are drawn to low-cost solutions to these desires. Tech brands are recognizing the need for remote productivity solutions and are creating lower-cost wearables with privacy features to address these consumers.
Workshop Question - How could your brand create products or services that bolster productivity in remote scenarios?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'

Insight - Social media users are becoming increasingly dissuaded from the popular websites due to changes in moderation. Undesirable policy changes such as restrictive guidelines, feature monetization, and centralized control have led to users gravitating towards alternatives created by independent developers. Users prioritize privacy, personalization, and freedom on social media platforms, leading to several decentralized platforms that form the federalized metaverse, or the Fediverse.
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dynamic Capture
Users go beyond standard “filters” to make their photos come alive
Implications - As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise. As a result, consumers are turning to platforms and apps that help bring their photos to life. Using features like holographic apps and custom lenses to add dimension and texture to a photo, these added features not only offer customization, but they adhere to the standard of modern, multimedia forms of entertainment.
Workshop Question - How is your brand keeping up the increasing levels of engagement consumers are looking for when it comes to content?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Futuristic Camera
Technology focused camera innovations are reshaping photographic capabilities
Implications - Challenging the proliferation of smartphone photography, the camera industry is seeing an overhaul in specialized capabilities that put more power into the hands of the photographer than ever before. Leveraging emerging innovations in popular technology, including VR, auto-following and heat-mapping, the latest cameras offer consumers and professional photographers alike a multitude of futuristic features to experiment with.
Workshop Question - How can your brand leverage innovative technologies to compete with newly emerging competitors?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nichified Attachment
Professional camera equipment becomes specialized mobile accessories
Implications - With the increase of video bloggers and social media influencers turning their visual platforms into full-time careers, there is an increasing demand for accessible high tech camera equipment that can be taken on the go. Professional quality lenses, stabilizers and mounts are being reformatted as portable phone and camera attachments that can be easily carried around, ready to be whipped out at a moment’s notice. This shift towards minimized equipment denotes a desire for more niche products that perform specialized tasks rather than heavy duty do-it-all machinery.
Workshop Question - What is the clunkiest, least sexy part of your industry and how can you streamline that for the modern consumer?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Artistic Enhancement
Photo alteration becomes an intricate art form with the help of editing apps
Implications - With a plethora of photo editing apps at their fingertips, everyday consumers are able to teach themselves advanced image enhancing techniques previously reserved for licensed photographers. Quickly mastering the use of picture editing features and customizable alterations, often using multiple apps to perfect a single image, today’s amateur photographers are producing professional quality portfolios that suit their personal aesthetic preferences.
Workshop Question - How are Millennial modes of play different from previous generations and what is your business doing to adapt to them?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Optimized Sharing
DSLR cameras are revitalized with social features
Implications - As content creation becomes commonplace, consumers search for professional cameras that are not only user-friendly, but come with Wi-Fi and photo-sharing capabilities. Social platforms such as Instagram have made photography easier than ever, but they've also cultivated a more serious hobbyist photographer, making the DSLR market ripe with potential. This progression indicates the rise of the "professional" social sharer.
Workshop Question - What features could you add to your products to optimize your customer's experience?
2.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Actionable Capture
Consumers turn to action-oriented imaging technology in everyday devices
Implications - Consumers are searching for devices that are able to capture high-quality action photos without necessarily splurging on a full-fleged DSLR camera. Whether it's an enhanced smartphone or specially engineered wearables, these products cater to a desire to create quality content at a rapid rate. In today's social media climate, user-generated content is not only a form of personal branding; it's also a commodity.
Workshop Question - How could you scale down your offering without sacrificing quality?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collaborative Creation
Photo services turn to interactive elements to make sharing more communal
Implications - Taking into account the growing desire for collaboration, photo services and apps are turning to customized tools that allow for more communal engagement. Redefining how users edit, upload and share images, these services allow for a real-time interaction by offering platforms that allow multiple users to access, create and alter content as they see fit. Such interactive platforms suggest an increasing desire for peer-to-peer engagement, especially when it comes to content creation.
Workshop Question - In what way can your brand change its product to increase the shareability?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotagged Networking
Consumers embrace social media with location-based image sharing
Implications - As consumers look for new ways to share their images online, many are embracing GPS-powered social platforms that use geotagging to provide more condensed selections of content. Often involving geotagged locations at which users will "drop" digital photographs for others to "find," such innovative photography-based social networks suggest an interest in organic interaction with other users as mainstream alternatives continue to become more saturated. This progression suggests a consumer interest in mobile applications that highlight curated selections of user-generated content as a means to cultivating community around shared interests.
Workshop Question - What are three ways your brand could integrate location-based sharing into your brand's social media marketing plan?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends