Red Ant Uses IBM Watson to Better Inform Retail Employees
Laura McQuarrie — February 19, 2016 — Business
The amazing way that IBM Watson processes big data has been used to create everything from unexpected gourmet menus and intuitive children's toys—and now, Red Ant is using this technology as the driving force behind its sales app.
The 'Sell Smart' app is used to train and inform employees on an individual shopper's buying preferences, demographics, purchasing habits, wish lists and more. In order to make it as easy as possible to access this overwhelming amount of information, employees can use a simple Q&A interface to get at the insights IBM Watson can reveal.
By better understanding consumers who venture into the store, employees armed with big data insights may be able to play a more direct role in boosting sales, customer satisfaction and brand loyalty with the help of the Sell Smart app.
The 'Sell Smart' app is used to train and inform employees on an individual shopper's buying preferences, demographics, purchasing habits, wish lists and more. In order to make it as easy as possible to access this overwhelming amount of information, employees can use a simple Q&A interface to get at the insights IBM Watson can reveal.
By better understanding consumers who venture into the store, employees armed with big data insights may be able to play a more direct role in boosting sales, customer satisfaction and brand loyalty with the help of the Sell Smart app.
Trend Themes
1. AI-powered Sales Apps - Opportunity for businesses to use AI technology to provide personalized sales support and improve customer satisfaction.
2. Big Data Analytics - The ability to process and analyze large volumes of data to gain valuable insights for informed decision-making.
3. Employee Training Solutions - Innovative methods to train employees by leveraging technology to provide valuable information and enhance their performance.
Industry Implications
1. Retail - Retailers can harness AI and big data to empower employees, elevate the shopping experience, and drive sales growth.
2. Technology - The advancement of AI and big data analytics brings new opportunities for technology companies to develop innovative solutions for different industries.
3. Human Resources - HR departments can explore AI-powered training solutions to enhance employee knowledge and skills.
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