The New Kenby App Contains Contextual Insights Focusing on Feelings
Alyson Wyers — January 1, 2017 — Social Media
This startup and mobile app offers contextual insights regarding the mind, body and social aspects. Kenby allows users to share context and actually let your followers know how you are feeling.
The discovery tool is more expansive compared to other social platforms, allowing you to peruse posts from all over the world, get recognition for your own profile and gain followers. Mind, body and social polygons help you to learn more about users and gain increased contextual insights. The Kenby app encourages connection between likeminded people and gives you a score at the same time. There are many ways to show emotion on the application. On a more practical note, images can be uploaded instantly and likes or 'hearts' are limited by the hour.
The discovery tool is more expansive compared to other social platforms, allowing you to peruse posts from all over the world, get recognition for your own profile and gain followers. Mind, body and social polygons help you to learn more about users and gain increased contextual insights. The Kenby app encourages connection between likeminded people and gives you a score at the same time. There are many ways to show emotion on the application. On a more practical note, images can be uploaded instantly and likes or 'hearts' are limited by the hour.
Trend Themes
1. Contextual Insights - The Kenby app offers contextual insights focusing on feelings, presenting an opportunity for businesses to explore personalized advertising and targeted marketing strategies.
2. Global Perusal - Kenby's expansive discovery tool allows users to peruse posts from all over the world, creating opportunities for businesses to tap into global markets and identify cross-cultural trends.
3. Emotion Sharing - With multiple ways to show emotions on the app, businesses can leverage the Kenby platform to better understand consumer sentiment and tailor their products and services accordingly.
Industry Implications
1. Social Media - The Kenby app's emphasis on contextual insights and emotional sharing presents disruptive innovation opportunities for social media platforms to enhance user experiences and engagement.
2. Advertising - The contextual insights and global perusal features of Kenby offer advertising agencies a chance to optimize personalized ad campaigns and reach a wider audience in different regions.
3. Market Research - Kenby's contextual insights and emotion sharing capabilities provide market research firms with a valuable tool for gathering real-time, global consumer data and identifying emerging trends.
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