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Stationary Escapism

Options for exploration accommodate low budgets

Implications - Though consumers are becoming more cautious in their spending post-recession -- especially Millennial consumers who are known to carry debt -- the need for escapism and relaxation persists. To enable authentic adventures on a budget, a rise in simulated escapism can be seen. This moves beyond virtual reality to provide a 360-degree experience that speaks to the dire need for escape from a fast-paced society.
Workshop Question - How can your brand help consumers embrace moments of relaxation during busy day-to-day routines?
Trend Themes
1. Simulated Escapism - To enable authentic adventures on a budget, a rise in simulated escapism can be seen, moving beyond virtual reality to provide a 360-degree experience that speaks to the dire need for escape from a fast-paced society.
2. Augmented Reality Attractions - Increasingly, attractions are using immersive augmented reality elements to enhance visitor experiences in museums, aquariums, and other places of interest.
3. Realistic Computer Simulations - Highly realistic computer simulations offer tremendous potential as tools for both research and entertainment, providing detailed views into areas ranging from climate change to architecture.
Industry Implications
1. Tourism and Hospitality - The desire for escapism and budget-friendly vacations is driving the hospitality industry to embrace simulated experiences, augmented reality attractions, and other technology-driven innovations.
2. Entertainment - Realistic computer simulations are revolutionizing the entertainment industry, allowing for more immersive and engaging experiences for audiences and gamers alike.
3. Science and Research - Computer simulations are proving to be invaluable tools in scientific research and environmental studies, offering a new way to model and explore complex systems and phenomena.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
215,575 Total Clicks
Date Range:
Feb 16 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Simulated Rainforest Hotels
Simulated Rainforest Hotels
Rosemont Hotel and Residences Will Offer Artificial Forests to Explore
The Rosemont Hotel and Residences is a future conceptual hotel located in Dubai that is set to open its doors in 2018 and offer guests a slew of virtual and simulated experiences to explore,... MORE
Simulated Cloud Sculptures
Simulated Cloud Sculptures
The CLOUD Art Installation is Constructed from Recycled Lightbulbs
The CLOUD art installation is a project founded in recycling that’s object was to make a simulated cloud out of upcycled lightbulbs. The sculpture features dozens of white incandescent bulbs... MORE
Simulated Iceberg Installations
Simulated Iceberg Installations
This National Building Museum Exhibit Will Explore Icebergs
The National Building Museum will soon be host to a simulated ice mountain exhibit dubbed ‘ICEBERGS.’ The installation planned for July 2nd to Sept 5th of this year will give guests... MORE
Simulated Aquarium Exhibits
Simulated Aquarium Exhibits
The Newest Sea Life London Aquarium Attraction is Driven by AR
‘Frozen Planet: Face to Face’ is the name of a dynamic new Sea Life London Aquarium attraction that’s been created in partnership with BBC Earth. Rather than showcasing animals in... MORE
Augmented Reality Rock Climbs
Augmented Reality Rock Climbs
The Time Trial Experience Offers a Gamified Projection of the Sport
Rock climbing might now be a virtual reality experience that consumers of all level of expertise and skill can enjoy thanks to coder Jon Cheng’s latest project entitled Time Trial. The... MORE
Cyber Forest Simulators
Cyber Forest Simulators
This Forest Simulation Aids Assessments of Climate Change
A group of scientists and researchers at Washington State University have created a spectacularly realistic cyber forest simulation that is capable of growing highly realistic forests, as part of a... MORE

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