Options for exploration accommodate low budgets
Implications - Though consumers are becoming more cautious in their spending post-recession -- especially Millennial consumers who are known to carry debt -- the need for escapism and relaxation persists. To enable authentic adventures on a budget, a rise in simulated escapism can be seen. This moves beyond virtual reality to provide a 360-degree experience that speaks to the dire need for escape from a fast-paced society.
Workshop Question - How can your brand help consumers embrace moments of relaxation during busy day-to-day routines?
Trend Themes
1. Simulated Escapism - To enable authentic adventures on a budget, a rise in simulated escapism can be seen, moving beyond virtual reality to provide a 360-degree experience that speaks to the dire need for escape from a fast-paced society.
2. Augmented Reality Attractions - Increasingly, attractions are using immersive augmented reality elements to enhance visitor experiences in museums, aquariums, and other places of interest.
3. Realistic Computer Simulations - Highly realistic computer simulations offer tremendous potential as tools for both research and entertainment, providing detailed views into areas ranging from climate change to architecture.
Industry Implications
1. Tourism and Hospitality - The desire for escapism and budget-friendly vacations is driving the hospitality industry to embrace simulated experiences, augmented reality attractions, and other technology-driven innovations.
2. Entertainment - Realistic computer simulations are revolutionizing the entertainment industry, allowing for more immersive and engaging experiences for audiences and gamers alike.
3. Science and Research - Computer simulations are proving to be invaluable tools in scientific research and environmental studies, offering a new way to model and explore complex systems and phenomena.
6 Featured, 52 Examples:
215,575 Total Clicks
Date Range:
Feb 16 — Aug 16
Trending:
Warm
Consumer Insight Topics:
