An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
Rebecca Byers — March 2, 2016 — Marketing
References: eventmagazine
The Pokemon 20th Anniversary was recently feted in New York City with an eye-catching display that featured an army of Pikachus. Descending on the streets of Manhattan, the publicity stunt featured 20 over-sized, cuddly Pikachu characters march around the city to delight of consumers, who were invited to take selfies with the characters. After their walk about the streets, the army of Pikachus , which was guided by a group of volunteers, ended their journey at the Nintendo NY flagship store at the Rockefeller Center, where they participated in games with onlookers and even gave away a few prizes.
The Pokemon 20th Anniversary campaign also included a pop-up shop at Japan LA in Los Angeles that ran simultaneously and sold a variety of branded merchandise.
The Pokemon 20th Anniversary campaign also included a pop-up shop at Japan LA in Los Angeles that ran simultaneously and sold a variety of branded merchandise.
Trend Themes
1. Pokemon Experiential Marketing - Creating immersive experiences through interactive events featuring beloved characters like Pikachu can generate excitement and brand loyalty.
2. Pop-up Shops - Temporary retail spaces offer a unique opportunity for brands to engage with consumers in a more intimate and limited-time setting.
3. Branded Merchandise - The sale of exclusive products can help strengthen brand affinity and provide additional revenue streams.
Industry Implications
1. Entertainment - Companies in the entertainment industry can leverage experiential marketing and beloved characters to create immersive experiences for fans.
2. Retail - The use of pop-up shops can benefit retailers by creating buzz, driving foot traffic, and fostering direct interactions with consumers.
3. Consumer Products - Branded merchandise can be a lucrative opportunity for consumer product companies to extend their brand reach and generate additional revenue.
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