The Great Wall Run Festival Combines Live Music with a 5K Race
Katherine Pendrill — June 2, 2016 — Art & Design
References: greatwallrun.cn & thatsmags
The Great Wall Run Festival is hybrid music and sporting event that combines live music with China's flourishing fitness industry. Similar to the musical fun runs that have become popular throughout North America, this event blends the spirit of a music festival with a challenging 5K race.
The Great Wall Run Festival is an event that is held at the Simatai Great Wall and Beijing W Town. The event begins with participants running along one of the most beautiful and most challenging sections of the Great Wall. Following the run, there will be a series of live shows by popular Chinese and Western DJs such as Code Black, Deorro and Huangweiwei. There will also be visual exhibitions for a fully immersive festival experience.
The Great Wall Run Festival not only demonstrates the growing popularity of electronic music in China, but also the ongoing demand for fitness-focused events such as fun runs.
The Great Wall Run Festival is an event that is held at the Simatai Great Wall and Beijing W Town. The event begins with participants running along one of the most beautiful and most challenging sections of the Great Wall. Following the run, there will be a series of live shows by popular Chinese and Western DJs such as Code Black, Deorro and Huangweiwei. There will also be visual exhibitions for a fully immersive festival experience.
The Great Wall Run Festival not only demonstrates the growing popularity of electronic music in China, but also the ongoing demand for fitness-focused events such as fun runs.
Trend Themes
1. Sport-centric Music Festivals - Music festivals that combine live music with fitness-focused events such as fun runs.
2. Electronic Music in China - Growing popularity of electronic music in China is an opportunity for music and event promoters to organize unique music festivals with a sporting twist.
3. Immersive Festival Experience - Incorporating visual exhibitions into music festivals is a trend that provides opportunities for artists, designers and event organizers to collaborate on immersive festival experiences.
Industry Implications
1. Music Festivals - Organizing unique music festivals that combine live music with fitness-focused events is an opportunity for music promoters.
2. Fitness Industry - Fun runs and other fitness-focused events are a growing trend, providing opportunities for fitness companies to partner with music festival organizers.
3. Visual Design - Incorporating visual exhibitions into music festivals is a trend that provides opportunities for visual designers and artists to collaborate with event organizers.
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