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Generational Yoga

Yoga studios are offering classes that suit different generations

Implications - With the popularity of health and wellness, yoga is suitable for multiple generations since it tones muscle without being high-impact on joints and muscles. Classes specific to certain age demographics speak to a dedication to health and wellness that surpasses age, showing a mass re-prioritization of holistic health and a redefinition of what it means to age.
Workshop Question - How could your business target an untapped audience through convergence?
Trend Themes
1. Holistic Health - The mass re-prioritization of holistic health is driving the popularity of yoga as a low-impact exercise that caters to a diverse age demographic and other related wellness concepts.
2. Cannabis-friendly Wellness - One Love Club's cannabis-friendly yoga classes and other related initiatives indicate a growing interest in the wider acceptance of cannabis as a part of mainstream wellness culture.
3. Multisensory Experiences - Companies such as Yoga on the Fly and Wine Yoga Party are redefining traditional yoga classes by combining them with unconventional and engaging experiences such as wine tastings and in-airport mini studios to appeal to customers seeking an experience that speaks to multiple senses.
Industry Implications
1. Health and Wellness - As people become more health-conscious, the holistic health sector that spans from yoga studios to specialized yoga with cannabis classes is ripe for innovation opportunities.
2. Retail and Apparel - Fitness-inspired clothing offers endless possibilities for design and branding that tap into a customer's dedication to personal wellness
3. Education - The yoga and meditation classes Alo Gives offers to kids in schools is indicative of the potential for schools to incorporate wellness as part of their curricula in the coming years.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
180,826 Total Clicks
Date Range:
May 16 — Mar 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

In-Airport Yoga Studios
In-Airport Yoga Studios
'Yoga on the Fly' Provides Private "Mini-Studios" and Meditations at DEN
Denver International Airport (DEN) in Colorado will soon be home to the first private yoga-and-meditation studio inside of an airport, Yoga on the Fly. The experience that Yoga on the Fly provides... MORE
Yoga-CrossFit Workouts
Yoga-CrossFit Workouts
Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles
Reebok Yoga Partner Tara Stiles worked in collaboration with the brand to create the vibrant Yoga Reebok Collection, but this is not her only area of expertise. Reebok challenged the NYC-based yogi... MORE
Vino-Fuelled Yoga Classes
Vino-Fuelled Yoga Classes
New York's 'Wine Yoga Party' Combines Vinyasa Yoga with a Wine Tasting
For those who are looking for a little motivation to make it to their next yoga class, a New York-based company called ‘Wine Yoga Party’ has the perfect solution. By combining an hour of... MORE
Specialized Office Yoga Programs
Specialized Office Yoga Programs
Yoga Promotes Health and Wellness in Corporate Environments
The Office Yoga program promotes a healthy working environment that puts an emphasis on fostering an environment that’s focused on energy and productivity. As research continues to come out... MORE
play_circle_filledSchool-Friendly Yoga Classes
School-Friendly Yoga Classes
'Alo Gives' Brings Yoga and Meditation for Kids in School
Apparel company Alo Yoga created Alo Gives as a nonprofit foundation that devotes itself to sharing yoga and meditation for kids. As the powerful mind-body practices of meditation and yoga can help... MORE
Cannabis-Friendly Yoga Classes
Cannabis-Friendly Yoga Classes
Colorado's One Love Club Combines Offers Pot-centric Yoga Classes
In an effort to offer a more blissful yoga experience, a Colorado studio called One Love Club has begun offering cannabis-friendly yoga classes. Designed to bring the “body and mind in closer... MORE

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