Yoga studios are offering classes that suit different generations
Implications - With the popularity of health and wellness, yoga is suitable for multiple generations since it tones muscle without being high-impact on joints and muscles. Classes specific to certain age demographics speak to a dedication to health and wellness that surpasses age, showing a mass re-prioritization of holistic health and a redefinition of what it means to age.
Workshop Question - How could your business target an untapped audience through convergence?
Trend Themes
1. Holistic Health - The mass re-prioritization of holistic health is driving the popularity of yoga as a low-impact exercise that caters to a diverse age demographic and other related wellness concepts.
2. Cannabis-friendly Wellness - One Love Club's cannabis-friendly yoga classes and other related initiatives indicate a growing interest in the wider acceptance of cannabis as a part of mainstream wellness culture.
3. Multisensory Experiences - Companies such as Yoga on the Fly and Wine Yoga Party are redefining traditional yoga classes by combining them with unconventional and engaging experiences such as wine tastings and in-airport mini studios to appeal to customers seeking an experience that speaks to multiple senses.
Industry Implications
1. Health and Wellness - As people become more health-conscious, the holistic health sector that spans from yoga studios to specialized yoga with cannabis classes is ripe for innovation opportunities.
2. Retail and Apparel - Fitness-inspired clothing offers endless possibilities for design and branding that tap into a customer's dedication to personal wellness
3. Education - The yoga and meditation classes Alo Gives offers to kids in schools is indicative of the potential for schools to incorporate wellness as part of their curricula in the coming years.
