'PokéID' Pairs Pokémon Characters with Personalized NIKEiD Shoes
Erica Francis — August 9, 2016 — Fashion
References: pokeid.tumblr & designboom
Pokémon fans who also consider themselves to be sneaker aficionados would love the anime-inspired sneakers featured on 'PokéID.' The crowdsourced PokéID concept was developed by two UX designers, Gene Lu and Duncan Hoge, from Portland-based agency R/GA. The twosome created a specialized tumblr account that allows anyone to submit shoe designs for specific Pokémon characters that were created using Nike's sneaker customization tool 'NIKEiD.' The outcome is a wide array of creatively designed and colorful shoes that would liven up any sneaker collection.
The unique idea leverages the recent popularity of the Pokémon GO game and integrates it with one of the most powerful athletic brands, Nike. The crowdsourced website encouraging submissions of anime-inspired sneakers is a smart marketing tool to influence consumers to create and purchase shoes from Nike -- a company that just happens to be a client of RG/A.
Photo Credits: designboom, pokeid.tumblr
The unique idea leverages the recent popularity of the Pokémon GO game and integrates it with one of the most powerful athletic brands, Nike. The crowdsourced website encouraging submissions of anime-inspired sneakers is a smart marketing tool to influence consumers to create and purchase shoes from Nike -- a company that just happens to be a client of RG/A.
Photo Credits: designboom, pokeid.tumblr
Trend Themes
1. Anime-inspired Sneakers - The trend of anime-inspired sneakers taps into the intersection of pop culture and fashion, offering an opportunity for brands to collaborate with anime franchises and create unique and collectible footwear.
2. Crowdsourced Design - The trend of crowdsourced design platforms like PokéID allows consumers to actively participate in the creation process, providing opportunities for brands to engage with their audience and co-create products.
3. Brand Collaboration - The trend of brand collaborations, such as Nike partnering with Pokémon through PokéID, creates mutually beneficial relationships where both brands can leverage each other's fanbase and reach new markets.
Industry Implications
1. Fashion - The fashion industry can explore the trend of anime-inspired sneakers to attract a niche audience and capitalize on the intersection of popular culture and footwear.
2. Sporting Goods - The sporting goods industry can leverage the trend of crowdsourced design to engage with enthusiasts and offer customized products that cater to individual preferences.
3. Entertainment - The entertainment industry, including anime franchises, can collaborate with footwear brands like Nike to create exclusive sneakers that appeal to fans and further strengthen brand loyalty.
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