The New Pokémon Lingerie Line Celebrates the Brand's 20th Anniversary
Katherine Pendrill — April 18, 2016 — Fashion
References: peachjohn.co.jp & bustle
In honor of its 20th anniversary, the Pokémon Company is launching a Pokémon lingerie line. Despite having been around for two decades, the anime series is still extremely popular in Japan and abroad. Now Pokémon fans can take their obsession to the next level with sleepwear inspired by the famous anime characters.
The new Pokémon lingerie collection is part of a collaboration with Yummy Mart, which is a branch of the Japanese online retailer Peach John. The collection largely revolves around Pikachu, which is one of the most recognizable Pokémon characters. These Pikachu-themed items include cozy pajamas, underwear and sleep accessories, all of which pay tribute to the popular series.
For enthusiastic Pokémon fans everywhere, the new collection provides a fun way to celebrate the brand's 20th anniversary.
The new Pokémon lingerie collection is part of a collaboration with Yummy Mart, which is a branch of the Japanese online retailer Peach John. The collection largely revolves around Pikachu, which is one of the most recognizable Pokémon characters. These Pikachu-themed items include cozy pajamas, underwear and sleep accessories, all of which pay tribute to the popular series.
For enthusiastic Pokémon fans everywhere, the new collection provides a fun way to celebrate the brand's 20th anniversary.
Trend Themes
1. Anime Character Lingerie - The trend of incorporating popular anime characters into lingerie provides opportunities for innovative fashion collaborations.
2. Celebrating Brand Anniversaries - The trend of launching special collections to celebrate brand anniversaries creates marketing opportunities and generates consumer excitement.
3. Fandom-inspired Sleepwear - The trend of creating sleepwear based on popular fandoms allows for unique product offerings that resonate with passionate fans.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with anime brands to create unique and marketable lingerie collections.
2. Retail - Retailers can leverage brand anniversaries to create exclusive product lines that drive customer engagement and boost sales.
3. Entertainment Merchandise - The entertainment merchandise industry can tap into the popularity of fandoms by creating sleepwear collections inspired by beloved characters and series.
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