Yelp Users Can Now Filter Their Results Based on Nearby Pokéstops
Katherine Pendrill — July 15, 2016 — Marketing
In response to the overwhelming popularity of Pokémon Go, Yelp has added a new search filter that allows users to look for nearby Pokéstops. This means that those searching for a bite to eat can now ensure that they'll be able to capture some rare Pokémon at the same time.
The new Yelp filter is available both online and on Yelp's mobile app. To filter results based on the closest Pokéstops, users simply need to search for a local business such as a restaurant or bar and then select the option titled 'PokéStop Nearby.' Yelp will then automatically pull up a list of places where users can run some errands and pick up some Pokémon at the same time. Yelpers can even contribute to the list of Pokéstops by checking-in to different locations on Yelp and letting other users know if this is a place that fellow trainers may want to visit.
Yelp's new search feature is just one of the many examples of how brands are capitalizing on the popularity of Pokémon Go.
The new Yelp filter is available both online and on Yelp's mobile app. To filter results based on the closest Pokéstops, users simply need to search for a local business such as a restaurant or bar and then select the option titled 'PokéStop Nearby.' Yelp will then automatically pull up a list of places where users can run some errands and pick up some Pokémon at the same time. Yelpers can even contribute to the list of Pokéstops by checking-in to different locations on Yelp and letting other users know if this is a place that fellow trainers may want to visit.
Yelp's new search feature is just one of the many examples of how brands are capitalizing on the popularity of Pokémon Go.
Trend Themes
1. Pokémon Go-based Search Filters - Businesses can attract customers by providing an additional search filter on their websites and apps that highlights nearby Pokéstops.
2. Gamification Marketing Strategies - Brands can leverage the recent craze surrounding 'Pokémon Go' by developing gamification marketing schemes.
3. Location-based Gaming Apps - Introduction of new location-based augmented reality games offer opportunities for businesses to create localized rewards or promotions to attract customers.
Industry Implications
1. Food and Beverage Industry - Restaurants and bars can leverage the Pokémon Go craze by offering exclusive deals and rewards for players who visit their establishments to attract customers.
2. Hospitality Industry - Hotels can lure in customers by highlighting Pokéstops in their area and providing incentives for Pokémon Go players.
3. Mobile App Industry - Developers can create more location-based games, such as 'Pokémon Go,' to provide users with new and exciting activities while businesses can offer in-game promotions or rewards to attract customers to physical locations.
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