Brands are creating high-quality products using upcycled materials
Implications - Millennials are more environmentally conscious than any other generation, gravitating toward sustainable brands. They are also inherently competitive and status-driven. Products that are upcycled, yet high quality, satisfy both needs. These products also act as ethical status symbols, showcasing that the consumer is not just better, but a better person than their peers.
Workshop Question - If your brand was to focus on sustainability, how would you market it to the consumer?
Trend Themes
1. Upcycling - Brands are creating high-quality products using upcycled materials, tapping into consumers' desire for sustainability and eco-consciousness.
2. Circular Economy - Companies are reducing waste and minimizing their ecological footprint through practices like upcycling and repurposing, while creating fashionable and high-quality products.
3. Sustainable Fashion - The fashion industry is becoming more eco-conscious, with companies introducing sustainable materials and production methods to create stylish and ethical clothing.
Industry Implications
1. Fashion - Fashion brands are introducing sustainable materials and production methods to create stylish and ethical clothing, tapping into the growing demand for eco-friendly products.
2. Travel - Travel companies are upcycling discarded materials like airplane seats to create sustainable and stylish luggage, while appealing to eco-conscious and socially responsible travelers.
3. Sportswear - Sportswear companies are creating sustainable and eco-friendly products, like swimwear made from upcycled ocean waste, to appeal to environmentally conscious consumers.
7 Featured, 62 Examples:
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Date Range:
Jun 16 — Feb 18
Trending:
Hot
Consumer Insight Topics:
