Nike ID Takes Customization to the Next Step
Joze Penalba — March 10, 2007 — Fashion
References: nikeid
Lifestyle trends are all about customization nowadays. People want to have a unique product. Nike leads the way with their fully customized shoes, letting you mix up to 6 colors on your trainers using up to 20 different colors for each option. Should not the design options be enough, feel free to personalize it adding your “ID†on each shoe. You can add your name or whatever you feel like it. Always good for that extra motivation! Best of all, you can do it online; it does not take over 5 minutes.
Trend Hunter wrote about Modular Shoes last fall, but the NIKE ID customizable sneakers take the trend to the next level.
Trend Hunter wrote about Modular Shoes last fall, but the NIKE ID customizable sneakers take the trend to the next level.
Trend Themes
1. Modular Shoes - Disruptive innovation opportunity: Create a platform for customers to customize various aspects of modular shoes, such as colors, materials, and accessories.
2. Personalized Products - Disruptive innovation opportunity: Develop an online service that allows customers to personalize a wide range of products, not just sneakers, with their names or unique designs.
3. Lifestyle Customization - Disruptive innovation opportunity: Build a brand that offers customizable lifestyle products, catering to the growing consumer desire for unique and individualized items in various categories.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Use advanced manufacturing techniques to enable customers to customize every aspect of their footwear, from design to fit.
2. E-commerce - Disruptive innovation opportunity: Create an intuitive and user-friendly online platform that allows customers to easily customize and purchase a wide range of products, increasing personalization options and customer satisfaction.
3. Fashion and Apparel - Disruptive innovation opportunity: Integrate technology, such as 3D printing or smart fabrics, into the fashion and apparel industry to enable seamless and personalized customization options for customers.
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