In Addition to Dinner Dates, the Dine App Encourages Couples to Catch Pokemon
Alyson Wyers — July 30, 2016 — Tech
References: itunes.apple & techcrunch
This dating app focuses specifically on getting people to chat less and go on more dinner dates, and now it also offers a Pokemon catching feature. Japanese startup Dine launched in North America last spring to much acclaim, including Best New App from The App Store and praise from publications such as Refinery29 and Business Insider. Although it distinguished itself from Tinder and similar chat-focused dating apps, it's bringing digital distractions back into the mix by introducing a feature inspired by the Pokemon Go phenomenon.
Other dating apps have sprung up around this viral video game app (including PokeMatch), but this one integrates an option for potential dates to connect over their interest in the augmented reality game. Now, Dine users can indicate they're interested in catching Pokemon during their first date and foregoing the traditional dinner dates that popularized the app.
Other dating apps have sprung up around this viral video game app (including PokeMatch), but this one integrates an option for potential dates to connect over their interest in the augmented reality game. Now, Dine users can indicate they're interested in catching Pokemon during their first date and foregoing the traditional dinner dates that popularized the app.
Trend Themes
1. AR Dating - Integrating augmented reality experiences into dating apps to enhance the user experience.
2. Digital Distractions - Incorporating popular digital trends, such as Pokemon Go, into non-related industries to attract new customers.
3. Game-inspired Features - Adding game-inspired features to dating apps to create a unique and engaging platform for users.
Industry Implications
1. Dating Apps - Exploring new features and experiences that can be integrated into dating apps to attract a wider user base.
2. Augmented Reality - Leveraging augmented reality technology to create innovative and interactive experiences across different industries.
3. Entertainment - Integrating popular entertainment elements, like video games, into various industries to increase customer engagement.
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