These New Images from Lonely Focus on a Diverse Range of Powerful Women
Riley von Niessen — October 10, 2016 — Fashion
References: lonelylabel & designtaxi
A body-positive lingerie brand that's based in New Zealand, 'Lonely' is made for women who want to celebrate themselves.
Standing out from other brands that portray edited and airbrushed women in its ads, Lonely shows that there's no cookie cutter shape for a woman and that this is something that should be embraced. The body-positive lingerie brand has explained its representation by stating "Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way."
In its latest addition to this, it showcases women like Karley Sciortino, a Vogue columnist and founder of 'Slutever,' Aurel Haize Odogbo, a transgender model and Gabby Richardson, the founder of the 'Art Hoe Collective.'
Standing out from other brands that portray edited and airbrushed women in its ads, Lonely shows that there's no cookie cutter shape for a woman and that this is something that should be embraced. The body-positive lingerie brand has explained its representation by stating "Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way."
In its latest addition to this, it showcases women like Karley Sciortino, a Vogue columnist and founder of 'Slutever,' Aurel Haize Odogbo, a transgender model and Gabby Richardson, the founder of the 'Art Hoe Collective.'
Trend Themes
1. Body-positive Advertising - Brands can embrace diversity and showcase realistic and diverse body types to appeal to modern consumers who value authenticity and inclusivity.
2. Inclusive Fashion - Clothing brands can focus on creating fashion that fits and flatters a range of body types, rather than forcing consumers to conform to traditional beauty standards.
3. Community-centered Branding - Brands can cultivate a sense of community and belonging among consumers by featuring real people in their advertising and celebrating a diverse range of voices and experiences.
Industry Implications
1. Lingerie - Lingerie companies can disrupt the traditional, narrow beauty standards of the industry and appeal to a wider range of consumers by highlighting diverse body types in their marketing materials.
2. Fashion - Fashion brands can differentiate themselves and appeal to modern consumers by prioritizing inclusivity and body positivity in their design and branding.
3. Advertising - Ad agencies can help their clients disrupt traditional beauty standards in advertising by promoting diversity and authenticity in the individuals portrayed in their campaigns.
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