Lip Smacker Has Released a Collection of Endearingly Designed Balms
Mishal Omar — June 20, 2017 — Marketing
References: lipsmacker & refinery29
Lip Smacker is known particularly for its popularity among young kids, and the lip balm brand recently released a collection of lip products inspired by Disney characters.
The Lip Smacker brand collaborated with Disney Tsum Tsum, a brand known for its range of collectible stuffed toys, and all the products in the new collection are in the likeness of Disney and Pixar characters. The Lip Smacker collection replicates the "stuffed toy" aesthetic of Disney Tsum Tsum's products, offering four different balms that look like well-known characters. These characters include Ariel from The Little Mermaid, Mike Wazowski and Sully from Monsters Inc., and Elsa from Frozen.
These endearing lip balm designs are well suited for younger children, who are likely to be fans of the Disney brand.
The Lip Smacker brand collaborated with Disney Tsum Tsum, a brand known for its range of collectible stuffed toys, and all the products in the new collection are in the likeness of Disney and Pixar characters. The Lip Smacker collection replicates the "stuffed toy" aesthetic of Disney Tsum Tsum's products, offering four different balms that look like well-known characters. These characters include Ariel from The Little Mermaid, Mike Wazowski and Sully from Monsters Inc., and Elsa from Frozen.
These endearing lip balm designs are well suited for younger children, who are likely to be fans of the Disney brand.
Trend Themes
1. Character-themed Lip Balms - There is a rising trend for character-themed lip balms that appeal to younger audiences, presenting opportunities for collaboration between cosmetic brands and popular children's franchises.
2. Collectible Cosmetic Products - The popularity of collectible stuffed toys has inspired a trend for collectible cosmetic products, where cosmetic brands can create limited edition lines to encourage product loyalty and increase sales.
3. Nostalgic Branding - Nostalgic branding is becoming a trend in the cosmetic industry, with popular franchises reviving old fan favorites to connect with loyal consumers and target younger audiences.
Industry Implications
1. Cosmetic - Cosmetic brands can benefit from collaborating with popular children's franchises to create character-themed products that attract younger audiences.
2. Toy - Toy brands can explore options for collaborating with cosmetic brands to create complementary product lines such as collectible stuffed toys and character-themed lip balms.
3. Entertainment - The rise of character-themed cosmetic products presents opportunities for entertainment brands to extend their licensing deals to the cosmetic industry and target new audiences.
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