Hasbro's Hanazuki Toy Range Helps to Connect Kids with Their Emotions
Laura McQuarrie — June 21, 2017 — Life-Stages
References: hasbro & toyroyalty
Early this year, Hasbro Studios and Titmouse, Inc. launched the animated series 'Hanazuki: Full of Treasures' on YouTube, introducing kids to a plantlike child character called a Moonflower that uses her emotions to protect her world from evil forces.
For the upcoming fall season, Hasbro will be introducing a series of toys to help kids immerse themselves in the series and explore a healthy range of emotions. The HANAZUKI MOODGLEAM Wearable Band is designed to help kids identify their current mood by attaching "Treasures" to the app-connected band, which will cause the band to light up with corresponding colors. Another wearable in the new toy set is the HANAZUKI MOODBLOSSOM Band, which serves as a portable way to store up to six Treasures at once.
The full Hanazuki toy range will also include a light-up plush doll, a garden playset and a group of collectible Treasures.
For the upcoming fall season, Hasbro will be introducing a series of toys to help kids immerse themselves in the series and explore a healthy range of emotions. The HANAZUKI MOODGLEAM Wearable Band is designed to help kids identify their current mood by attaching "Treasures" to the app-connected band, which will cause the band to light up with corresponding colors. Another wearable in the new toy set is the HANAZUKI MOODBLOSSOM Band, which serves as a portable way to store up to six Treasures at once.
The full Hanazuki toy range will also include a light-up plush doll, a garden playset and a group of collectible Treasures.
Trend Themes
1. Emotion-tracking Wearables - The HANAZUKI MOODGLEAM Wearable Band introduces a new way for kids to identify and express their emotions through app-connected technology.
2. Portable Treasure Storage - The HANAZUKI MOODBLOSSOM Band provides a convenient and portable solution for kids to store and carry their Treasures.
3. Interactive Toy Experiences - Hasbro's Hanazuki toy range combines physical toys and digital connectivity to create immersive experiences for kids based on the animated series.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the development of emotion-tracking wearables and interactive toy experiences to engage with children in new and innovative ways.
2. App Development - Developers can create apps that integrate with wearable toys, allowing kids to track and express their emotions through technology.
3. Children's Entertainment - The introduction of expressive toy wearables presents opportunities for the children's entertainment industry to enhance engagement and foster emotional development in young audiences.
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