Adventures by Disney Now Has a Beauty and the Beast Themed Offer
Mishal Omar — March 23, 2017 — Marketing
References: travelandleisure & huffingtonpost
Adventures by Disney is further capitalizing on the buzz around the brand's recent live action Beauty and the Beast release, and has decided to offer river cruises that are inspired by the popular story.
Currently, the company's Rhine River Cruises sail around France, Switzerland, Germany and the Netherlands and soon those cruises will be offering Beauty and the Beast-themed activities. These activities include karaoke nights, screenings on the ship, themed dinners and cooking classes. People on the new Adventures by Disney cruise will also be able to visit a small French town that inspired the Beauty and the Beast movie.
Adventures by Disney's newest venture is likely to attract die-hard Disney fans as well as families with young children.
Currently, the company's Rhine River Cruises sail around France, Switzerland, Germany and the Netherlands and soon those cruises will be offering Beauty and the Beast-themed activities. These activities include karaoke nights, screenings on the ship, themed dinners and cooking classes. People on the new Adventures by Disney cruise will also be able to visit a small French town that inspired the Beauty and the Beast movie.
Adventures by Disney's newest venture is likely to attract die-hard Disney fans as well as families with young children.
Trend Themes
1. Fantasy-themed Cruises - The popularity of Adventures by Disney's Beauty and the Beast-themed river cruises opens up opportunities for other cruise lines to create fantasy-themed experiences.
2. Movie-inspired Activities - The incorporation of karaoke nights, screenings, themed dinners, and cooking classes on a cruise ship offers an innovative approach for entertainment and engagement in the cruise industry.
3. Location-based Experiences - The inclusion of visits to the small French town that inspired the Beauty and the Beast movie showcases the potential for creating immersive location-based experiences in the travel industry.
Industry Implications
1. Cruise Line - Cruise lines can explore the opportunity of offering fantasy-themed cruises, capitalizing on the success of Adventures by Disney's Beauty and the Beast-themed river cruises.
2. Entertainment - The incorporation of movie-inspired activities on a cruise ship presents an opportunity for entertainment companies to collaborate with cruise lines and create unique experiences for passengers.
3. Travel - The inclusion of location-based experiences in travel itineraries, such as visiting towns that inspired movies, can enhance the overall travel experience and attract more tourists.
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