Build-a-Bear is Offering a Cuddly Version of Disney's Beloved Beast
Laura McQuarrie — April 5, 2017 — Life-Stages
References: buildabear
The live-action Beauty and the Beast from Disney has inspired tons of new collectibles to be released for fans of all ages, and Build-a-Bear's Beast toy specifically appeals to a young generation that may be new to the fairy tale story.
The Beast soft toy can be identified as an official Disney toy by the emblem patches on the bottom of its feet, which depict the castle and logo for the film.
Alongside the plush inspired by The Beast, Build-a-Bear released a charming Beauty and the Beast Belle-Inspired Bear. In the same way that all Build-a-Bear toys can be dressed up with a range of fun accessories, these two lovable characters can be outfitted with their iconic costumes from the ballroom scene of the film.
The Beast soft toy can be identified as an official Disney toy by the emblem patches on the bottom of its feet, which depict the castle and logo for the film.
Alongside the plush inspired by The Beast, Build-a-Bear released a charming Beauty and the Beast Belle-Inspired Bear. In the same way that all Build-a-Bear toys can be dressed up with a range of fun accessories, these two lovable characters can be outfitted with their iconic costumes from the ballroom scene of the film.
Trend Themes
1. Collectible Beast Toys - Build-a-Bear's Beast toy appeals to a young generation and taps into the fanbase of Disney's live-action Beauty and the Beast.
2. Disney-inspired Plush Toys - The release of collectibles for the live-action Beauty and the Beast film creates opportunities for other companies to create Disney-inspired plush toys.
3. Character Customization - Build-a-Bear's ability to dress up their toys with accessories opens up possibilities for other companies to develop customizable toy lines.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can take advantage of the popularity of collectible Beast toys by creating their own line of Disney-inspired plush toys.
2. Entertainment Merchandise - Companies in the entertainment merchandise industry can capitalize on the success of Beauty and the Beast by producing collectibles that appeal to fans of all ages.
3. Children's Retail - Children's retail stores can incorporate character customization features, like Build-a-Bear, into their products to attract young customers and increase sales.
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