This Apparel Ensures That Women are Safe When Exercising at Night
Mishal Omar — September 20, 2016 — Lifestyle
References: kickstarter
This reflective workout clothing reduces is designed for those who tend to exercise when the sun is down and reduces safety risks while outdoors at night.
Called 'Carney Apparel,' the exercise clothing was created by Ros Clitheroe and was designed to be as reflective as possible. The apparel comes in the form of arm warmers that can be slipped on and feature beads that are able to reflect light in the day and at night. The reflective workout clothing was designed specifically for people who ride bikes, but can be worn by runners as well.
The innovative fabric that this clothing features is able to ensure the safety of people who prefer exercising at night.
Called 'Carney Apparel,' the exercise clothing was created by Ros Clitheroe and was designed to be as reflective as possible. The apparel comes in the form of arm warmers that can be slipped on and feature beads that are able to reflect light in the day and at night. The reflective workout clothing was designed specifically for people who ride bikes, but can be worn by runners as well.
The innovative fabric that this clothing features is able to ensure the safety of people who prefer exercising at night.
Trend Themes
1. Reflective Workout Gear - Reflective workout gear with innovative fabric to increase safety for nighttime exercise.
2. Athletic Apparel - Disruptive innovation opportunity exists in the athletic apparel industry to incorporate reflective fabrics to improve safety for sports enthusiasts.
3. Smart Textiles - There is an opportunity for disruptive innovation in the smart textiles industry to create reflective fabrics and clothing for athletes.
Industry Implications
1. Sports Apparel - Sports apparel industry can incorporate reflective fabrics and designs into their products for safety and innovation.
2. Outdoor Equipment - Innovative reflective workout apparel can be paired with outdoor equipment industry to provide an all-in-one safety solution for athletes exercising at night.
3. Health and Fitness - Disruptive innovation opportunity exists for the health and fitness industry to incorporate safety as a feature into workout apparel to promote healthy lifestyle choices.
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