The 'Smith & Forge' Hard Cider Ad Goes Completely Viral
Hayley McGlone — July 9, 2016 — Lifestyle
This must-see viral video was released by Thrillist for 'Smith & Forge' hard cider. Keeping true to the cider brand's company tag line, "Made strong," in the fine tradition of making things strong, Thrillist made a hilarious video that has already received 60 million views on Facebook.
The video showcases Kenneth Leverich, a CrossFit Games competitor, dressed and made up, including makeup and prosthetics, to look like an 84-year-old man. Once costumed, Leverich heads to Muscle Beach to enjoy a light training session, and give the spectators something to really take notice of as they watch.
Leverich, thanks to the prune juice, manages to stun and impress all the young and fit men training in the outdoor gym and those watching. The hilariously costumed athlete makes his workout seem like a breeze.
The video showcases Kenneth Leverich, a CrossFit Games competitor, dressed and made up, including makeup and prosthetics, to look like an 84-year-old man. Once costumed, Leverich heads to Muscle Beach to enjoy a light training session, and give the spectators something to really take notice of as they watch.
Leverich, thanks to the prune juice, manages to stun and impress all the young and fit men training in the outdoor gym and those watching. The hilariously costumed athlete makes his workout seem like a breeze.
Trend Themes
1. Prankvertising Campaigns - Opportunity for brands to go viral by creating humorous and relatable prank ads.
2. Influencer Marketing - Leveraging well-known personalities to promote products and services can increase brand awareness and drive sales.
3. Viral Video Marketing - Creating entertaining videos that are easily shareable on social media can rapidly increase brand exposure and engagement.
Industry Implications
1. Alcoholic Beverages - Promotional pranking campaigns can be used to drive brand awareness and increase sales in the highly competitive beverage industry.
2. Fitness - Partnering with fitness influencers to promote health and wellness products can increase sales and improve brand loyalty in the fitness industry.
3. Media and Entertainment - Creating viral video marketing campaigns can generate significant engagement and drive traffic to media and entertainment companies' websites and social media.
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