Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
Jana Pijak — July 11, 2016 — Fashion
References: instagram & mumineactivewear
Mu'mine is a modest sportswear brand that caters to Muslim women by specializing in separates, activewear sets and sport hijab accessories. Designed for "women who want to live an active lifestyle without compromising on modesty," the brand's clothes and accessories respect cultural traditions without skipping out on style and comfort.
The pieces range from comfortable tunics and logo-adorned sweatshirts to patterned sweatpants and leggings that can be mixed and matched or purchased as a pairing. Though traditionally conservative when it comes to their fashion choices, Muslim consumers are expressing themselves more than ever before with the help of clothing companies that are catering specifically to this demographic.
Mu'mine is a great example and is a sportswear brand that adheres to religious rules while maintaining a fashion-forward aesthetic.
The pieces range from comfortable tunics and logo-adorned sweatshirts to patterned sweatpants and leggings that can be mixed and matched or purchased as a pairing. Though traditionally conservative when it comes to their fashion choices, Muslim consumers are expressing themselves more than ever before with the help of clothing companies that are catering specifically to this demographic.
Mu'mine is a great example and is a sportswear brand that adheres to religious rules while maintaining a fashion-forward aesthetic.
Trend Themes
1. Modest Sportswear - Disruptive innovation opportunity: Develop new designs and technologies that combine modesty with style and comfort for diverse cultural and religious communities.
2. Muslim Fashion - Disruptive innovation opportunity: Create specialized clothing brands that cater to the evolving fashion needs of Muslim consumers, respecting cultural traditions and promoting self-expression.
3. Activewear Adaptation - Disruptive innovation opportunity: Explore innovative approaches to adapt activewear designs, such as creating hijab accessories and sportswear separates, to meet the needs of specific target markets.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace inclusivity and diversity in the fashion industry by designing and producing clothing that caters to religious and cultural preferences.
2. Sportswear - Disruptive innovation opportunity: Introduce new product lines and design concepts in the sportswear industry that cater to diverse communities seeking both functionality and cultural sensitivity.
3. Textile and Apparel Manufacturing - Disruptive innovation opportunity: Develop and implement specialized manufacturing techniques and processes to produce clothing that meets the needs of diverse religious and cultural communities.
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