Kanye West is Said to Releasing a New YEEZY Boost Colorway
Riley von Niessen — September 13, 2016 — Fashion
Kanye West's sneaker-loving fans are likely to find a fresh way to rejoice, as the rapper is reportedly expanding his footwear range with the addition of another new YEEZY Boost colorway.
It was only a short while ago that West debuted an all-white version of the popular sneaker at his high-profile fashion show, however news of a sleek green and black colorway has been leaked as well. Carrying the same structure as past models, the new YEEZY Boosts tote a light olive green on the Primeknit upper, as well as some black accents to complement it.
The sole of the sneakers is black, with the unique designs on its side instantly likening it to the West and adidas collaborative effort. Although the black and green version is merely a pre-production sample, fans can look forward to hearing more about it in the near future.
It was only a short while ago that West debuted an all-white version of the popular sneaker at his high-profile fashion show, however news of a sleek green and black colorway has been leaked as well. Carrying the same structure as past models, the new YEEZY Boosts tote a light olive green on the Primeknit upper, as well as some black accents to complement it.
The sole of the sneakers is black, with the unique designs on its side instantly likening it to the West and adidas collaborative effort. Although the black and green version is merely a pre-production sample, fans can look forward to hearing more about it in the near future.
Trend Themes
1. Expanded Footwear Range - Expanding the YEEZY Boost colorway lineup offers a disruptive innovation opportunity in the sneaker market, providing more options for sneaker-loving consumers.
2. Leaked Colorway - The leaked sleek green and black colorway presents a disruptive innovation opportunity for Kanye West to create buzz and anticipation among his fans before the official release.
3. Collaborative Effort - Continuing the West and adidas collaboration with the new YEEZY Boosts highlights the disruptive innovation potential of partnership between celebrities and established brands.
Industry Implications
1. Fashion - The revitalized rapper-made sneakers trend intersects with the fashion industry, creating opportunities for collaborations and brand extensions.
2. Footwear - The expanded YEEZY Boost colorway range opens up opportunities for innovation and disruption in the footwear industry, enticing sneaker enthusiasts with new designs.
3. Entertainment/ Music - The growing popularity and anticipation surrounding Kanye West's sneaker releases showcases the potential for innovative product offerings and branding within the entertainment industry.
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