Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast
Laura McQuarrie — April 5, 2017 — Marketing
References: twiningsusa & cosmopolitan
Inspired by the release of Disney's live-action Beauty and the Beast film, Twinings collaborated on the creation of a herbal tea collection that will appeal to those who are seeking unique collectibles.
The Beauty and the Beast Collection from Twinings features four special-edition tea blends in flavors like Camomile, Honey & Vanilla, Lemon & Ginger, Pure Peppermint and Orange & Cinnamon Spice. These limited tea boxes feature depictions of characters from the film, including Emma Watson as Belle, the Beast and most fittingly, Mrs. Potts and Chip.
Unlike many conventional collector's items that are only meant for display purposes within one's home, this herbal tea collection has the potential to be used and enjoyed as nostalgic reminders of the timeless fairy tale.
The Beauty and the Beast Collection from Twinings features four special-edition tea blends in flavors like Camomile, Honey & Vanilla, Lemon & Ginger, Pure Peppermint and Orange & Cinnamon Spice. These limited tea boxes feature depictions of characters from the film, including Emma Watson as Belle, the Beast and most fittingly, Mrs. Potts and Chip.
Unlike many conventional collector's items that are only meant for display purposes within one's home, this herbal tea collection has the potential to be used and enjoyed as nostalgic reminders of the timeless fairy tale.
Trend Themes
1. Herbal Tea Collections - Using popular film franchises as inspiration, brands can create unique and collectible herbal tea collections that appeal to consumers looking for a nostalgic experience.
2. Limited Edition Packaging - Creating limited edition packaging featuring popular film characters can enhance the collectability and appeal of products, such as herbal tea blends, providing consumers with a unique and engaging experience.
3. Nostalgic Reminders - Brands can leverage nostalgia and the timeless appeal of fairy tales to create products, like herbal tea collections, that evoke emotional connections and create memorable experiences for consumers.
Industry Implications
1. Beverage Industry - By combining popular film franchises with herbal tea collections, the beverage industry can capitalize on the growing demand for unique and experiential products that appeal to nostalgic consumers.
2. Entertainment Industry - Collaborating with beverage brands to create herbal tea collections inspired by popular film franchises can provide new revenue streams for the entertainment industry while extending the reach and engagement of their intellectual properties.
3. Retail Industry - Featuring limited edition herbal tea collections with collectible packaging can drive foot traffic and boost sales in the retail industry, as consumers seek out unique and nostalgic products to add to their collections.
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