The Cortica Infinity Knit 2.0 is Highly Reminiscent of adidas' Yeezy Boost
Riley von Niessen — August 29, 2016 — Fashion
'Cortica,' a UK-based footwear brand that was founded back in 2013, is set to released its 'Infinity Knit 2.0' just in time for fall.
Made with a mesh and knit material on the upper, the sneakers have an all-black and gray colorway that adds to its streamlined look. This is further complemented by the laces that perforate it seamlessly -- with Cortica choosing to do away with the traditional inclusion of a tongue.
Meanwhile, the mesh and knit material is contrasted with a synthetic accent on the back of the heel that's linked to the sleek black rubber of the sole. Although substantially more affordable, the Infinity Knit 2.0 has a number of similarities to the iconic 'Yeezy Boost' from adidas.
Made with a mesh and knit material on the upper, the sneakers have an all-black and gray colorway that adds to its streamlined look. This is further complemented by the laces that perforate it seamlessly -- with Cortica choosing to do away with the traditional inclusion of a tongue.
Meanwhile, the mesh and knit material is contrasted with a synthetic accent on the back of the heel that's linked to the sleek black rubber of the sole. Although substantially more affordable, the Infinity Knit 2.0 has a number of similarities to the iconic 'Yeezy Boost' from adidas.
Trend Themes
1. Grayscale Knit Sneakers - The trend of using mesh and knit material with all-black and gray colorways is a potential disruptive solution for sneaker manufacturers to offer alternatives to much higher-priced athletic shoes.
2. Streamlined Sneaker Style - Sneaker manufacturers can apply streamlined designs in their products and consider removing traditional elements and instead adopt more futuristic designs.
3. Affordable High-tech Shoes - Creating affordable versions of high-tech sneakers will allow low-earning professionals to enjoy the benefits of performance-enhancing footwear.
Industry Implications
1. Sneaker Industry - Footwear manufacturers can explore the use of innovative and technologically advanced materials to develop low-cost sneakers that are highly functional and equally stylish.
2. Athletic Apparel Industry - The trend of using innovative materials in sneaker design could impact the overall design of athletic apparel, allowing for sophisticated and lightweight apparel designs.
3. Retail Industry - Retailers can develop an online platform that offers shoppers discounted high-tech sneakers while maintaining the same quality and performance-enhancing benefits.
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