Fierce Edge Workout Apparel Turns Athletes into Video Game Characters
Michael Hemsworth — September 22, 2016 — Lifestyle
References: fierceedge & dudeiwantthat
Adding a boost of style and ensuring maximum capabilities, the Fierce Edge workout apparel is designed with style and functionality in mind. Available in a wide array of styles to choose from for men and women, Fierce Edge clothing is specifically inspired by the video game world. Each of the garments features a style that instantly transforms the wearer into a badass video game character that helps to add a touch of futuristic style.
Despite looking awesome style-wise, Fierce Edge workout apparel is designed to enable wearers to be completely uninhibited when it comes to working out. Four-way stretch design, UVF sun protection and an antimicrobial material enable the Fierce Edge apparel to be ready for all sorts of physical activities.
Despite looking awesome style-wise, Fierce Edge workout apparel is designed to enable wearers to be completely uninhibited when it comes to working out. Four-way stretch design, UVF sun protection and an antimicrobial material enable the Fierce Edge apparel to be ready for all sorts of physical activities.
Trend Themes
1. Game-inspired Apparel - The rise of game-inspired athletic wear presents an opportunity for fashion and fitness brands to collaborate and capitalize on nostalgia marketing.
2. Futuristic Athletic Wear - The convergence of fashion and technology in the form of Fierce Edge workout apparel opens up a new market for wearables and smart fabrics.
3. Functional Fashion - The increasing consumer demand for multi-functional apparel, particularly in the athleisure category, creates opportunities for innovation in material technology for workout clothes.
Industry Implications
1. Apparel - The video game-inspired athletic wear trend presents an opportunity for apparel companies to collaborate with gaming companies and create unique designs that appeal to a niche consumer segment.
2. Fitness - The fusion of fashion and fitness in Fierce Edge workout apparel creates an opportunity for fitness companies to enter the fashion industry and create a new line of fashionable workout clothes.
3. Technology - The use of multi-functional fabrics and materials in Fierce Edge workout apparel presents an opportunity for technology companies to collaborate with apparel brands and create wearable tech products for athletes.
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