A counter-intuitive rise in cold holiday treats is seen
Implications - Typically, cold treats are saved for summer months, however as the influence of holiday flavors penetrates locations that do not experience a full four seasons, more creative interpretations of traditional seasonal flavors can be seen. This speaks to a need for personalization according to various factors, including exact location.
Workshop Question - What counter trends could you incorporate into your offerings to surprise and delight consumers?
Trend Themes
1. Cold Treats in Holiday Flavors - By introducing holiday flavors to cold treats, businesses can capitalize on the desire for seasonal personalization even in warmer locations.
2. Holiday Shakes - Shaking up traditional holiday drinks with indulgent frozen treats offers consumers new ways to celebrate the season and mix up their holiday traditions.
3. Homemade Aesthetic - By incorporating a rustic aesthetic into seasonal products, businesses can differentiate themselves and appeal to consumers looking for a more personal and luxurious dessert experience.
Industry Implications
1. Food and Beverage - As demonstrated by the range of cold holiday treats available, there are endless opportunities to innovate and personalize traditional food and drink offerings.
2. Hospitality and Tourism - Businesses in the hospitality and tourism industry can cater to the desire for seasonal personalization by offering unique holiday experiences and menus.
3. Retail - Retail brands can incorporate holiday flavors and aesthetics into their products, offering customers a way to immerse themselves further in the season and make their festivities more special.
