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Festive Frozen

A counter-intuitive rise in cold holiday treats is seen

Implications - Typically, cold treats are saved for summer months, however as the influence of holiday flavors penetrates locations that do not experience a full four seasons, more creative interpretations of traditional seasonal flavors can be seen. This speaks to a need for personalization according to various factors, including exact location.
Workshop Question - What counter trends could you incorporate into your offerings to surprise and delight consumers?
Trend Themes
1. Cold Treats in Holiday Flavors - By introducing holiday flavors to cold treats, businesses can capitalize on the desire for seasonal personalization even in warmer locations.
2. Holiday Shakes - Shaking up traditional holiday drinks with indulgent frozen treats offers consumers new ways to celebrate the season and mix up their holiday traditions.
3. Homemade Aesthetic - By incorporating a rustic aesthetic into seasonal products, businesses can differentiate themselves and appeal to consumers looking for a more personal and luxurious dessert experience.
Industry Implications
1. Food and Beverage - As demonstrated by the range of cold holiday treats available, there are endless opportunities to innovate and personalize traditional food and drink offerings.
2. Hospitality and Tourism - Businesses in the hospitality and tourism industry can cater to the desire for seasonal personalization by offering unique holiday experiences and menus.
3. Retail - Retail brands can incorporate holiday flavors and aesthetics into their products, offering customers a way to immerse themselves further in the season and make their festivities more special.
2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
56,630 Total Clicks
Date Range:
Nov 16 — Nov 17
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Festive Gelato Jars
Festive Gelato Jars
This Holiday 'Fiasco Gelato' Collection Offers a Homemade Aesthetic
The collection of treats being offered by the brand Fiasco Gelato is able to perfectly fit into the theme of the holiday season. The gelatos are contained in mason jars, which give them a rustic... MORE
Sweet Yuletide Shakes
Sweet Yuletide Shakes
Shake Shack is Rolling Our a Trio of Seasonal Shakes for the Holidays
While hot chocolate and other warm drinks tend to dominate the holiday season, Shake Shake is hoping to change that attitude with a trio of deliciously indulgent holiday shakes. While these new... MORE
Frozen Holiday Desserts
Frozen Holiday Desserts
The Cold Stone Creamery Carmel Chocolate Cheesecake Ice Cream is Indulgent
The Cold Stone Creamery Carmel Chocolate Cheesecake Ice Cream has been announced by the brand as the latest creation for the 2017 holiday season in addition to a series of other indulgent dessert... MORE
Healthy Autumnal Smoothies
Healthy Autumnal Smoothies
Robeks' New Healthy Holiday Indulgences are Made Without Added Sugars
To celebrate the upcoming holiday season, the smoothie chain Robeks is rolling out its Healthy Holiday Indulgences menu. The new menu is meant to cater to consumers who are looking for ways to enjoy... MORE
Salted Sandwich Cookie Shakes
Salted Sandwich Cookie Shakes
Jack in the Box is Offering a Salted Caramel Shake Over the Holidays
In an effort to add a bit of festive flavor to its holiday menu, Jack in the Box is offering up a Golden Oreo Salted Caramel Shake for a limited-time. While most chains have moved on to warmer drinks,... MORE

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