Consumers are reducing and preventing pain with topical herbal remedies
Implications - The use of herbs in medicine has been around for centuries in many cultures, but herbal topical remedies to relieve pain are now beginning to pop up in North American markets. This shift is indicative of the continuing expansion of consumer desire for natural lifestyles and products, battling big-brand skepticism directly.
Workshop Question - What do the small players of your industry look like and what takeaways can you learn from them?
Trend Themes
1. Herbal Remedies for Pain Relief - Consumer desire for natural lifestyles and pain relief options provide an opportunity for the growth of herbal-based products for pain relief.
2. Cbd-based Remedies for Pain Relief - The rising awareness and legalization of marijuana creates opportunities for the development of more CBD products for pain relief without the psychogenic side-effects.
3. Botanical Ingredients for Pain Relief - There is a growing trend of using botanical-based ingredients like eucalyptus, comfrey, lavender, and peppermint, to provide natural relief from pain.
Industry Implications
1. Alternative Medicine - Herbal-based remedies provide an opportunity for the development of a natural alternative to over-the-counter pain medicines.
2. Cannabis Industry - The legalization of marijuana creates various opportunities for the development of more innovative pain relief products without the psychogenic side-effects.
3. Skincare Industry - Organic skincare brands that create cannabis-infused pain remedies create natural alternatives for consumer use.
