Brands incorporate smart technology to make leaving bed less bothersome
Implications - As part of the wellness wave, consumers have begun treating everything from the food they eat to the desks they work at as an opportunity for self care. Sleep is an area of focus as well, which is why many brands have re-positioned the alarm clock to wake consumers in more gentle ways. Customizing a simple task appeals to consumers who approach wellness in a more holistic sense.
Workshop Question - How can your brand permeate and improve seemingly simple but significant aspects of peoples lives?
Trend Themes
1. Wellness Tech - Consumers have begun treating the way they wake up as an opportunity for self-care, fueling the growth of wellness tech such as smart alarm clocks.
2. AI-connected Devices - Alarm clocks that are connected to the internet of things and use artificial intelligence expand the functionality of alarm clocks beyond the classic radio alarm, paving the way for more advanced connected devices.
3. Alternative Wake-up Methods - Alarm clocks that use unconventional methods such as electroshocks, kitchen noise, and even vibrations help to change behavior patterns and provide users with a customizable way of waking up.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can explore the opportunities presented by the growth of wellness tech and AI-connected devices in the development of new alarm clock products.
2. Home Goods and Decor - Home goods and decor companies can consider the demand of consumers for unconventional and customized alarm clocks that match their lifestyle and interior design preferences.
3. Health and Wellness - Health and wellness professionals and companies can leverage the rise of wellness tech and alternative wake-up methods as new platforms to promote healthy lifestyles and sleep hygiene.
