Car interiors focus on social comfort and relaxation
Implications - Innovations within autonomous vehicles take a turn towards comfort and socialization, transforming the interior of cars from functional seats to lounge-like relaxations areas. Outfitted with more advanced tech features and accessories, auto design and conceptual layouts begin to feature spa-like amenities, allowing passengers to indulge in stress-reducing rituals and creating a more experiential commute.
Workshop Question - How can you tap into the increasing leisure time consumers are enjoying as technology becomes a precedent in their lives?
Trend Themes
1. Comfort-oriented Vehicular Interiors - As autonomous driving technology advances, car interiors are increasingly designed to provide more comfortable, luxurious, and customizable experiences for passengers.
2. Communal and Modular Seating Arrangements - With autonomous vehicles freeing up passenger time, concept vehicles are exploring communal, modular seating arrangements to encourage socialization, work, or relaxation during the commute.
3. Customizable Seat Designs with 3D Scanning Technology - A new wave of customization in high-end cars is arriving through 3D scanning technology, providing the most optimal driver experience through custom form-fitting seat designs.
Industry Implications
1. Automotive Industry - The trend towards more comfortable, autonomous vehicles is revolutionizing the automotive industry, and redefining what a ‘car’ means for consumers.
2. Luxury and High-end Goods Industry - The increasing demand for ultra-luxury, high-end cars is creating a new market for customized products, pushing the limits of material quality and design aesthetic.
3. Augmented Human Experience Industry - As autonomous cars facilitate more free time, the demand for enhanced in-car experiences is creating a new market for augmented human experiences, with somatic customization and personalization in focus.
7 Featured, 63 Examples:
213,829 Total Clicks
Date Range:
Aug 15 — Jul 17
Trending:
Hot
Consumer Insight Topics:
