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Vehicular Lounge

Car interiors focus on social comfort and relaxation

Implications - Innovations within autonomous vehicles take a turn towards comfort and socialization, transforming the interior of cars from functional seats to lounge-like relaxations areas. Outfitted with more advanced tech features and accessories, auto design and conceptual layouts begin to feature spa-like amenities, allowing passengers to indulge in stress-reducing rituals and creating a more experiential commute.
Workshop Question - How can you tap into the increasing leisure time consumers are enjoying as technology becomes a precedent in their lives?
Trend Themes
1. Comfort-oriented Vehicular Interiors - As autonomous driving technology advances, car interiors are increasingly designed to provide more comfortable, luxurious, and customizable experiences for passengers.
2. Communal and Modular Seating Arrangements - With autonomous vehicles freeing up passenger time, concept vehicles are exploring communal, modular seating arrangements to encourage socialization, work, or relaxation during the commute.
3. Customizable Seat Designs with 3D Scanning Technology - A new wave of customization in high-end cars is arriving through 3D scanning technology, providing the most optimal driver experience through custom form-fitting seat designs.
Industry Implications
1. Automotive Industry - The trend towards more comfortable, autonomous vehicles is revolutionizing the automotive industry, and redefining what a ‘car’ means for consumers.
2. Luxury and High-end Goods Industry - The increasing demand for ultra-luxury, high-end cars is creating a new market for customized products, pushing the limits of material quality and design aesthetic.
3. Augmented Human Experience Industry - As autonomous cars facilitate more free time, the demand for enhanced in-car experiences is creating a new market for augmented human experiences, with somatic customization and personalization in focus.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
213,829 Total Clicks
Date Range:
Aug 15 — Jul 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Ergonomic Vehicle Seat Pillows
Ergonomic Vehicle Seat Pillows
These Carseat Support Pillows Reduce Stress During Lengthy Drives
Driving in the car for extended periods without a break can quickly wreak havoc on your back, so these Carseat Support Pillows are intended to help transform your seat into a perfectly ergonomic... MORE
Ultra-Luxurious Limousines
Ultra-Luxurious Limousines
The New BMW 7 Series Cars Feature Truly Opulent Interiors
The brand new BMW 7 Series vehicles comprise a pair of hyper-exclusive limousines that are designed for people with a taste in the very finest of material things, and deep pockets to back up their... MORE
Communal Seating Vehicles
Communal Seating Vehicles
The Audi 'Aura' is a Modern Vehicle that Encourages Socialization
Autonomous driving will free up a lot of time for consumers, which could be a partial reason why the Audi ‘Aura’ is a modern vehicle focused on passenger socialization. The concept... MORE
Spa-Like Vehicle Interiors
Spa-Like Vehicle Interiors
This Volvo S90 Excellence Vehicle Interior Concept is Lavish
Autonomous driving will bring with it a lot more free time for drivers and passengers, so the Volvo S90 Excellence Vehicle Interior Concept shows how they might spend their time. Featuring a lavish... MORE
Customized Luxury Car Seats
Customized Luxury Car Seats
Aston Martin 3D Scans Drivers to Create Ultra-Comfortable Seats
On top of boasting a form that’s built for speed, the Aston Martin Valkyrie supercar is also equipped to prioritize driver comfort with customized luxury car seats. Aston Martin recently... MORE
Transformable Lounge Cars
Transformable Lounge Cars
Ford's Living Room on Wheels Lets You Lounge in Your Self-Driving Car
Ford has patented a car that can transform into a luxe living space, essentially creating a modular lounge car concept. The more impressive part is that car owners will be able to lounge in the back... MORE
Ventilating Car Seats
Ventilating Car Seats
The Viotek Heating & Cooling Seat Cushion Has Your Covered in Any Season
It’s certainly terrible to be met with either a freezing cold seat in the winter and a scorching hot seat in the summer, which is why the Viotek Heating & Cooling Seat Cushion is a must... MORE

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