The Nike Miami Store Will Boast an Outdoor Track and Basketball Court
Meghan Young — February 26, 2015 — Business
References: nike & highsnobiety
The concept of the Nike Miami store is impressive. It rethinks the idea of traditional retail experiences by incorporating a track and basketball court on its roof. Essentially aligning itself with the active lifestyle the brand embraces and encourages, the Nike Miami store will be a stunning flagship venue complete with a contemporary look.
Designed by Touzet Studi, the Nike Miami store shows the brand's commitment to bringing unique experiences to the retail space. Not only that, it solidifies its commitment to continue to build a strong culture and community around the brand in each city it exists in. In addition to its sports facilities, the Nike Miami store will boast mesh facade complete with LED lighting and soaring 17 foot ceilings.
Designed by Touzet Studi, the Nike Miami store shows the brand's commitment to bringing unique experiences to the retail space. Not only that, it solidifies its commitment to continue to build a strong culture and community around the brand in each city it exists in. In addition to its sports facilities, the Nike Miami store will boast mesh facade complete with LED lighting and soaring 17 foot ceilings.
Trend Themes
1. Rooftop Sports Retail - The concept of incorporating sports facilities on the roof of retail stores presents an opportunity for brands to create unique and immersive experiences for customers.
2. Enhanced Retail Experiences - Brands can disrupt the traditional retail model by offering innovative features like rooftop tracks and courts, providing customers with more than just a shopping experience.
3. Brand Community Building - By creating flagship venues with sports facilities, brands can foster a sense of community and strengthen their brand culture, encouraging customers to actively engage with the brand.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can leverage the trend of rooftop sports facilities to attract customers looking for immersive shopping experiences that align with an active lifestyle.
2. Retail Design and Architecture - Retail design and architecture firms can capitalize on the demand for unique retail experiences by offering innovative designs that incorporate features like rooftop tracks and courts.
3. Branding and Marketing - Branding and marketing agencies can help brands build a strong brand community by creating strategies that align with the concept of flagship venues with sports facilities.
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