This Aesop Store by JamesPlumb Boasts Shelves with Running Water
Rebecca Byers — May 4, 2015 — Art & Design
References: dezeen & retaildesignblog.net
A new Aesop Store by JamesPlumb located in London's Bloomsbury district is an innovative retail experience that includes shelves with running water. The unique new Aesop boutique continues in the brand's tradition of incorporating local history with the traditional atmosphere forwarded by each of its stunning retail boutiques.
Aesop tapped James Russell and Hannah Plumb, collectively JamesPlumb, in order to create a retail concept that stuck to the brand's traditions but included the unique history of Bloomsbury, where in 1577 William Lamb created a conduit. The inspiration found in Lamb led to the decision to incorporate the water-lined shelving.
The unique boutique is a standalone experience unlikely to be replicated, both by other Aesop shops and other Bloomsbury boutiques.
Aesop tapped James Russell and Hannah Plumb, collectively JamesPlumb, in order to create a retail concept that stuck to the brand's traditions but included the unique history of Bloomsbury, where in 1577 William Lamb created a conduit. The inspiration found in Lamb led to the decision to incorporate the water-lined shelving.
The unique boutique is a standalone experience unlikely to be replicated, both by other Aesop shops and other Bloomsbury boutiques.
Trend Themes
1. Spa-inspired Retail Concepts - Disruptive innovation opportunity: Incorporating unique and sensory elements into retail experiences to create a spa-like atmosphere and enhance customer engagement.
2. Interactive Store Design - Disruptive innovation opportunity: Utilizing interactive features such as shelves with running water to create immersive and memorable retail experiences.
3. Local History Integration - Disruptive innovation opportunity: Incorporating elements of local history into retail concepts to create a unique and authentic shopping experience.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Introducing spa-inspired retail concepts to enhance the customer experience and differentiate brands in the competitive beauty and skincare industry.
2. Luxury Retail - Disruptive innovation opportunity: Incorporating interactive store design elements, like shelves with running water, to elevate the luxury retail experience and attract affluent consumers.
3. Architectural Design - Disruptive innovation opportunity: Collaborating with designers and architects to create unique and visually striking retail spaces, incorporating elements inspired by local history and providing a distinct brand experience.
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