Nike's SNKRS App Brings News and On-the-Go Shopping to Mobile Devices
Meghan Young — February 12, 2015 — Fashion
The SNKRS app is Nike's answer to adidas' recently launched Confirmed app. Created for sneakerheads who need to be in the know as soon as a new shoe is announced or dropped, it is a well-designed one-stop mobile shop that also allows users to make purchase on the fly.
Available for both iOS and Android devices, the SNKRS App will also all users to "follow their favorite lineages – from Huaraches to Jordans to SBs" to ensure nothing is missed. Yet its best feature is the in-app purchases, which comes complete with real-time tracking information. In true Nike fashion, the SNKRS App is being released in a limited number before arriving at the App Store and Google Play.
Available for both iOS and Android devices, the SNKRS App will also all users to "follow their favorite lineages – from Huaraches to Jordans to SBs" to ensure nothing is missed. Yet its best feature is the in-app purchases, which comes complete with real-time tracking information. In true Nike fashion, the SNKRS App is being released in a limited number before arriving at the App Store and Google Play.
Trend Themes
1. Mobile Shopping Apps - The rise of mobile shopping apps like Nike's SNKRS and adidas' Confirmed app present opportunities for brands to create unique and convenient shopping experiences on the go.
2. Real-time Tracking - The integration of real-time tracking in footwear release apps allows brands to provide customers with up-to-date information on their purchases, enhancing the overall shopping experience.
3. Limited Release Marketing - The strategy of releasing footwear release apps in limited numbers before making them widely available creates hype and exclusivity, driving customer engagement and demand.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can leverage mobile shopping apps to cater to the growing demand for convenient and personalized shopping experiences.
2. Mobile App Development - The mobile app development industry has the opportunity to create innovative features, such as real-time tracking, to enhance the functionality of footwear release apps.
3. Digital Marketing - Digital marketing professionals can utilize the limited release marketing strategy to generate buzz and increase brand awareness for footwear release apps.
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