The Wilson Brothers Nike Project is an Innovative Installation
Vittoria Natarelli — May 12, 2010 — Fashion
References: nike & highsnobiety
The Wilson Brothers Nike Project is out of the box. The Nike 1948 store in London was recreated to fit the Nike Stadium's transformations.
The installation is a wall-sized piece made of little rectangular-shaped pieces. You can watch as they place each of the little boxes into place, for their desired image (quite the daunting process). The Wilson Brothers Project is just another example of outside-of-the-box thinking for retail projects.
Implications - Projects like these continue to prove that this kind of creative thinking shouldn't begin and end with artists; rather, all businesses should continue to think of ways to incorporate art and technology into their product presentations, as the Wilson Brothers Nike Project clearly has done.
The installation is a wall-sized piece made of little rectangular-shaped pieces. You can watch as they place each of the little boxes into place, for their desired image (quite the daunting process). The Wilson Brothers Project is just another example of outside-of-the-box thinking for retail projects.
Implications - Projects like these continue to prove that this kind of creative thinking shouldn't begin and end with artists; rather, all businesses should continue to think of ways to incorporate art and technology into their product presentations, as the Wilson Brothers Nike Project clearly has done.
Trend Themes
1. Art-tech Integration - Opportunities for businesses to incorporate art and technology into product presentations to enhance customer experience.
2. Creative Retail Projects - Exploring innovative and unconventional approaches to retail design and presentation.
3. Pixelated Installations - Utilizing pixelated designs and installations to create visually striking environments.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporating art and technology in retail stores to attract and engage customers.
2. Art - Disruptive innovation opportunity: Collaborating with businesses to bring artistic elements into product presentations and retail spaces.
3. Technology - Disruptive innovation opportunity: Developing advanced pixelated display technologies for immersive customer experiences in various industries.
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