Tossing $800K of Food
Juan Carlos Bonilla — June 7, 2008 — Marketing
References: maxhavelaarfrance.org & nothingtoxic
The aim of this viral video is that it will increase sales to make up for the $800k in items destroyed shooting the ad. To shop like the man in this video, you'll need more physical talent and stealth than Michael Jordan! The question the clip leaves with me with is, what will happen if customers actually start to buy this way? The answer: a huge quantity of items will fly through the air, and shopping will become an amusing experience for all!
Trend Themes
1. Flying-food Shopping - Disruptive innovation opportunity: Develop technology to allow customers to shop by tossing items into their cart for a fun and engaging shopping experience.
2. Viral Marketing Stunts - Disruptive innovation opportunity: Create viral marketing campaigns that not only create buzz but also drive sales for businesses.
3. Physical Talent-driven Shopping - Disruptive innovation opportunity: Design stores that encourage physical activity as a way to engage customers and provide a unique shopping experience.
Industry Implications
1. Retail - Disruptive innovation opportunity: Innovate in the retail space through technology or experiential design to create engaging and unique shopping experiences.
2. Marketing - Disruptive innovation opportunity: Develop marketing campaigns that create buzz, drive sales, and provide a memorable experience for customers.
3. Food Industry - Disruptive innovation opportunity: Explore new ways to sell and package food products to appeal to customers' desire for unique, fun, and interactive experiences while shopping.
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